Global Content & Brand Lead (Fully Remote)

Appinio; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Mobility benefits

Gym access

Co-working options

Job summary

Appinio is a global market research company seeking a senior content lead to own its global content strategy and brand ecosystem. The role drives consistent execution across markets as the brand refresh is scaled globally.

You will transform fragmented content into a high-impact engine that fuels demand and advocacy, shaping editorial roadmaps and governance across channels.

Qualifications

• Define editorial roadmaps and GTM content priorities across all buyer journeys, ICPs, channels, and markets.
• Operationalise brand positioning, tone of voice, and narrative across every marketing touchpoint.
• Build content workflows, governance, and repurposing frameworks, and track performance for commercial impact.
• Enjoy flexibility with no hard cap on vacation days, averaging 30 days taken.
• Work from abroad up to 180 days per year if based in the EU, with all necessary hardware provided.
• Access mobility, gym, and co-working benefits depending on your location.

Responsibilities

• Own Appinio's global content strategy and brand ecosystem, turning a refreshed brand into consistent execution across markets.
• Transform fragmented content into a high-impact, scalable global engine that drives demand and advocacy.

Skills

Content strategy

Brand governance

Editorial planning

GTM content

Cross-market coordination

Job description

• Own Appinio's global content strategy and brand ecosystem, turning a refreshed brand into consistent execution across markets.
• Transform fragmented content into a high-impact, scalable global engine that drives demand and advocacy.

Responsibilities:

• Define editorial roadmaps and GTM content priorities across all buyer journeys, ICPs, channels, and markets.
• Operationalise brand positioning, tone of voice, and narrative across every marketing touchpoint.
• Build content workflows, governance, and repurposing frameworks, and track performance for commercial impact.
• Enjoy flexibility with no hard cap on vacation days, averaging 30 days taken.
• Work from abroad up to 180 days per year if based in the EU, with all necessary hardware provided.
• Access mobility, gym, and co-working benefits depending on your location.

We are a global market research company combining an AI-powered insights platform with expert consultancy to make the world more fact-based. We are a remote-first team of 260+ employees across 13 countries, serving 2600+ clients and delivering research from over 190 markets.