Global Communications & Media Lead

Esko; United States; Remote; USD 67,000 - 101,000; Full time

Benefits offered by this job

Brand-new global communications team

Executive-level partnership

International collaboration

Culture of continuous improvement

Job summary

Esko, aVeralto company, is seeking a Marketing Communications & Media Manager to lead global earned media and communications strategy from Belgium, the UK, or the Netherlands. This remote role partners with executive teams to increase Esko's share of voice across Europe and beyond.

You will work with growth, content, product, and external PR agencies to drive four-to-six major visibility moments annually and to shape a brand-wide communications function as Esko, Artworkflow, and Global Vision

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• +3 years of experience in media, communications, or marketing communications, including prior experience working for a B2B business.
• Proven experience managing external and internal communications in a B2B, international, multi-market environment.
• Strong media relations awareness and a demonstrated ability to build relationships from scratch and grow their value over time.
• Excellent project management skills, able to own a process end-to-end and orchestrate logistics across a cross-functional organization.
• Experience in the graphic arts or packaging industry is a strong plus - especially on the brand-owner / packaging-buyer side (e.g. CPG, food)
• Experience supporting executive-level communications
• Fluent, excellent-level English is required

Responsibilities

• Develop core media messaging and positioning that clearly articulates Esko's value across audiences and global markets, especially as Esko, Artworkflow, and Global Vision come together as one brand
• Translate business priorities into compelling media communication tactics that secure global media coverage, and track results to continually improve reach and business impact
• Build and manage strategic relationships with international media, influencers, and key external stakeholders to grow Esko's share of voice
• Manage media outreach, interviews, bylines, press materials, and reputation management – working with outsourced PR agencies today, with an eye toward building more capability in-house over time
• Plan and execute integrated media campaigns and high-visibility moments – aiming for four to six major visibility opportunities a year – alongside tradeshows and field marketing efforts
• Act as a strategic communications partner to the executive team, securing media interviews and executive visibility that positively impact the Esko brand and lead generation
• Partner closely with growth, content, product, commercial, and executive teams to keep messaging aligned with go-to-market and market-expansion plans
• Identify and support thought-leadership opportunities for Esko's subject-matter experts through content, speaking engagements, and external platforms

Skills

Media relations

B2B experience

Project management

English fluency

Education

Bachelor's degree in Communications/PR/Marketing

Job description

Esko, aVeralto company, is seeking a Marketing Communications & Media Manager to lead global earned media and communications strategy from Belgium, the UK, or the Netherlands. This remote role partners with executive teams to increase Esko's share of voice across Europe and beyond.

You will work with growth, content, product, and external PR agencies to drive four-to-six major visibility moments annually and to shape a brand-wide communications function as Esko, Artworkflow, and Global Vision