Marketing Communications & Media Manager

Esko; United States; Remote; USD 67,000 - 101,000; Full time

Benefits offered by this job

Brand-new global communications team

Executive-level partnership

International collaboration

Culture of continuous improvement

Job summary

Esko, aVeralto company, is seeking a Marketing Communications & Media Manager to lead global earned media and communications strategy from Belgium, the UK, or the Netherlands. This remote role partners with executive teams to increase Esko's share of voice across Europe and beyond.

You will work with growth, content, product, and external PR agencies to drive four-to-six major visibility moments annually and to shape a brand-wide communications function as Esko, Artworkflow, and Global Vision

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• +3 years of experience in media, communications, or marketing communications, including prior experience working for a B2B business.
• Proven experience managing external and internal communications in a B2B, international, multi-market environment.
• Strong media relations awareness and a demonstrated ability to build relationships from scratch and grow their value over time.
• Excellent project management skills, able to own a process end-to-end and orchestrate logistics across a cross-functional organization.
• Experience in the graphic arts or packaging industry is a strong plus - especially on the brand-owner / packaging-buyer side (e.g. CPG, food)
• Experience supporting executive-level communications
• Fluent, excellent-level English is required

Responsibilities

• Develop core media messaging and positioning that clearly articulates Esko's value across audiences and global markets, especially as Esko, Artworkflow, and Global Vision come together as one brand
• Translate business priorities into compelling media communication tactics that secure global media coverage, and track results to continually improve reach and business impact
• Build and manage strategic relationships with international media, influencers, and key external stakeholders to grow Esko's share of voice
• Manage media outreach, interviews, bylines, press materials, and reputation management – working with outsourced PR agencies today, with an eye toward building more capability in-house over time
• Plan and execute integrated media campaigns and high-visibility moments – aiming for four to six major visibility opportunities a year – alongside tradeshows and field marketing efforts
• Act as a strategic communications partner to the executive team, securing media interviews and executive visibility that positively impact the Esko brand and lead generation
• Partner closely with growth, content, product, commercial, and executive teams to keep messaging aligned with go-to-market and market-expansion plans
• Identify and support thought-leadership opportunities for Esko's subject-matter experts through content, speaking engagements, and external platforms

Skills

Media relations

B2B experience

Project management

English fluency

Education

Bachelor's degree in Communications/PR/Marketing

Job description

Location: Belgium; Netherlands; United Kingdom

Are you…

• Interested in working for a company that is dedicated to sustainability?
• Interested in developing your career in a leading packaging and printing industry?
• Interested in building a brand-new global communications function from the ground up?

If so, read on!

Esko, a Veralto company, is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. Our products empower teams to support and manage the packaging design and print processes for brand owners, retailers, pre-media and trade shops, manufacturers, and converters to provide the most innovative, integrated platform and comprehensive portfolio of tools that intelligently digitize, connect, automate, and accelerate the concept to market processes for every packaged product.
You will be part of a flexible, family friendly organization that cares about its people just as it cares about the environment. We recognize that people come with a wealth ofexperience and talent. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions.

We are looking for a Marketing Communications & Media Manager to join our team, based in Belgium, the UK, or the Netherlands. In this role, you will lead Esko's global earned media and communications strategy, building brand visibility, media relationships, and thought leadership as Esko, Artworkflow, and Global Vision come together as one business under Veralto.

You will work closely with our global growth, content, product, commercial, and executive teams, as well as with our external PR agencies, to increase Esko's share of voice and brand presence across markets worldwide. This is a remote role, and you should expect some international travel to meet media, partners, and stakeholders across Europe and beyond.

In this role, a typical day will look like

• Develop core media messaging and positioning that clearly articulates Esko's value across audiences and global markets, especially as Esko, Artworkflow, and Global Vision come together as one brand
• Translate business priorities into compelling media communication tactics that secure global media coverage, and track results to continually improve reach and business impact
• Build and manage strategic relationships with international media, influencers, and key external stakeholders to grow Esko's share of voice
• Manage media outreach, interviews, bylines, press materials, and reputation management – working with outsourced PR agencies today, with an eye toward building more capability in-house over time
• Plan and execute integrated media campaigns and high-visibility moments – aiming for four to six major visibility opportunities a year – alongside tradeshows and field marketing efforts
• Act as a strategic communications partner to the executive team, securing media interviews and executive visibility that positively impact the Esko brand and lead generation
• Partner closely with growth, content, product, commercial, and executive teams to keep messaging aligned with go-to-market and market-expansion plans
• Identify and support thought-leadership opportunities for Esko's subject-matter experts through content, speaking engagements, and external platforms

Required Skills & Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field
• +3 years of experience in media, communications, or marketing communications, including prior experience working for a B2B business
• Proven experience managing external and internal communications in a B2B, international, multi-market environment
• Strong media relations awareness and a demonstrated ability to build relationships from scratch and grow their value over time
• Excellent project management skills, able to own a process end-to-end and orchestrate logistics across a cross-functional organization
• Experience in the graphic arts or packaging industry is a strong plus - especially on the brand-owner / packaging-buyer side (e.g. CPG, food)
• Experience supporting executive-level communications
• Fluent, excellent-level English is required

What We Offer

• The chance to build a brand-new global communications function from the ground up, as Esko, Artworkflow, and Global Vision come together as one business
• Direct, high-visibility partnership with Esko's executive team, shaping how the company shows up in the market globally
• Opportunity to collaborate internationally across multiple product teams
• At Veralto, your potential is amplified. Our culture of continuous improvement defines who we are, drives our success, and translates to a career without limits for our team of curious associates

At Esko, a Veralto Company, innovation comes in every color and never in the same package. Join Esko and see how diversity of people and thought fuels a career journey like no other. Create unique technology solutions for the packaging value chain, bring new ideas to life, make and influence decisions, and experience career growth, rewards, and recognition in our global Packaging & Color organizations. Esko is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.