Global Campaigns Architect: Growth & Activation

Accenture PLC

Chicago (IL)

On-site

USD 123,000 - 234,000

Full time

3 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Bonuses

Paid holidays

Paid time off

Job summary

Accenture seeks a Global Campaigns Lead to translate Avanade’s go-to-market priorities into integrated market plays, demand journeys, and marketing programs that drive awareness, pipeline, and growth. You will orchestrate global campaigns, balance consistency with regional needs, and own the business product for campaign activation across Accenture's digital marketing ecosystem.

You will collaborate with regional marketing leaders to adapt campaigns, drive activation, and measure performance

Qualifications

Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns or go-to-market activation strategies.
Experience developing audience strategies, buyer journeys, demand programs, and multi-channel campaign plans.
Experience leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and/or regional marketing teams.
Experience managing global or multi-market campaigns requiring coordination across regions, audiences, channels, or business units.
Experience using campaign and marketing performance data to evaluate engagement, conversion, pipeline contribution, and/or business impact.
Experience marketing technology, consulting, managed services, platforms, software, or other complex B2B offerings.

Responsibilities

Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.
Lead the orchestration of global campaigns across Solutions Marketing, Brand & Communications, Regional Marketing, Digital, Demand Generation, Sales, Events, Alliances, and other specialist teams.
Serve as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, including Avanade.com and other priority demand-generation channels.
Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, partner channels, and sales activation.
Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency while allowing appropriate regional customization.
Partner with regional marketing leaders to drive campaign adoption, incorporate market insights, and improve activation across priority markets.
Coordinate campaign delivery through shared services and specialist teams, establishing clear priorities, milestones, dependencies, governance, and accountability.
Partner with demand generation, inside sales, sales, and marketing operations teams to align campaign activity with lead quality, pipeline, and commercial objectives.
Monitor campaign performance across engagement, conversion, pipeline, revenue influence, digital experience, and marketing investment, using insights to continuously optimize performance.
Evolve campaign strategies and operating models using AI, automation, analytics, personalization, and emerging marketing technologies.
Establish repeatable campaign processes and best practices that improve quality, consistency, speed to market, and scalability across the global marketing organization.