Global Campaign Activation Lead

GCS Recruitment; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

GCS Recruitment is seeking a Marketing Campaign Activation Manager to translate strategies into scalable campaigns across channels and segments. You will bridge Growth Marketing with execution partners, defining requirements and ensuring timely launches while coordinating data, analytics, and technology needs.

The role requires strong communication, organizational, and strategic thinking skills to drive complex initiatives and align multiple teams toward impactful marketing programs.

Qualifications

• 8+ years of experience in marketing operations, campaign activation, lifecycle marketing, or related disciplines.
• Experience supporting enterprise-level marketing campaigns across multiple channels and audiences.
• Strong understanding of marketing technology platforms including CRM, automation tools, and analytics solutions.
• Experience partnering with teams across marketing, data, technology, and business functions.

Responsibilities

• Translate campaign strategies into clear execution plans.
• Manage activation timelines, deliverables, dependencies, and stakeholder alignment.
• Coordinate audiences, data, technology, tracking, and reporting requirements for launch.
• Serve as central point of contact between campaign owners and marketing execution teams.
• Drive readiness reviews and identify risks, gaps, and opportunities for improvement.
• Provide visibility into campaign status, milestones, and performance insights across stakeholders.
• Create scalable campaign processes, workflows, and documentation to improve execution.
• Collaborate with analytics and insights teams to support ongoing optimization.
• Champion operational excellence and best practices across marketing.

Skills

Marketing operations

Campaign activation

Lifecycle marketing

Project management

Stakeholder management

Analytics mindset

Education

Bachelor's degree in Marketing or Business

Tools

CRM platforms

Marketing automation tools

Analytics platforms

Job description

GCS Recruitment is seeking a Marketing Campaign Activation Manager to translate strategies into scalable campaigns across channels and segments. You will bridge Growth Marketing with execution partners, defining requirements and ensuring timely launches while coordinating data, analytics, and technology needs.

The role requires strong communication, organizational, and strategic thinking skills to drive complex initiatives and align multiple teams toward impactful marketing programs.