Global Brand PR Manager, Luxury Communications

BoF Careers; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Ralph Lauren Corporation seeks a Public Relations Senior Manager, Brand Communications to lead the development and execution of integrated communications strategies for global brand initiatives and special projects. This role translates business priorities into compelling media opportunities and manages key press relationships.

Working with cross-functional teams and regional partners, you will guide programs from planning through measurement, ensure consistency across markets, and drive

Qualifications

• Bachelor's degree in communications, public relations, journalism, marketing, or a related field.
• Minimum of 7 years of public relations or communications experience, preferably within a global brand, fashion, luxury, lifestyle, or agency environment.
• Proven ability to develop and execute integrated communications strategies for high-profile brand initiatives across multiple channels and markets.
• Established media relations skills and strong knowledge of the evolving print, broadcast, digital, social, consumer, lifestyle, fashion, business, and technology media landscape.

Responsibilities

• Develop and lead integrated communications strategies for global brand initiatives, including sports partnerships, philanthropic programs, innovation, hospitality, and special projects.
• Translate brand and business priorities into proactive media plans, compelling story angles, and targeted outreach across print, broadcast, digital, social, business, lifestyle, fashion, and technology media.
• Build and maintain strong relationships with editors, writers, reporters, producers, and other media contacts across local, national, and global markets.
• Lead the development of press releases, pitches, talking points, key messages, media statements, Q&As, fact sheets, briefing materials, presentations, and digital content.
• Serve as a strategic communications partner to cross-functional teams and regional offices, providing counsel, driving alignment, and ensuring consistent execution across markets and channels.
• Manage communications programs from planning through execution, including timelines, approvals, agency or partner coordination, product seeding and gifting, and press-related event support.
• Oversee media monitoring, reporting, and post-initiative recaps; evaluate results against objectives and apply insights to strengthen future strategies.
• Maintain a strong understanding of the evolving media landscape, cultural trends, current events, and competitor activity to identify opportunities, anticipate risks, and inform communications planning.

Skills

Media relations

Writing

Editing

Presentation

Storytelling

Strategic planning

Project management

Stakeholder management

Education

Bachelor's degree in communications

Tools

Microsoft Office

Media monitoring tools

Job description

Ralph Lauren Corporation seeks a Public Relations Senior Manager, Brand Communications to lead the development and execution of integrated communications strategies for global brand initiatives and special projects. This role translates business priorities into compelling media opportunities and manages key press relationships.

Working with cross-functional teams and regional partners, you will guide programs from planning through measurement, ensure consistency across markets, and drive