Luxury Brand Corporate Communications Lead

BoF Careers; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Ralph Lauren Corporation in New York seeks a Corporate Communications Lead to drive external communications, protect the company’s reputation, and shape executive narratives across press, events and investor relations.

You will partner with Finance, Strategy, IR, and Legal to deliver strategic narratives, manage issues and crises, and lead a cross-functional communications team in a fast-paced luxury environment.

Qualifications

• Strong business acumen in luxury/retail/consumer sectors.
• Proven media relations experience with business and financial press.
• Ability to develop clear, impactful communications strategies.
• Financial acumen and understanding of investment communities.
• Capable of articulating an equity story concisely.
• Excellent writing and storytelling with attention to detail.

Responsibilities

• Develop and manage external communications for luxury brands.
• Collaborate with global PR teams to align messaging with performance.
• Advise executives on media opportunities and CEO communications.
• Support financial communications: earnings media relations and investor events.
• Lead cross-functional partnerships with Finance, Strategy, IR and Legal.
• Create and maintain crisis and issue management playbooks.
• Prepare leadership briefings, press materials and Q&A documents.
• Oversee agency partners and measure program effectiveness.

Skills

Media relations

Executive communications

Storytelling

Financial markets understanding

Spokesperson

Collaboration

Leadership of teams

AI in PR

Crisis management

Education

Bachelor's degree in Communications/PR/Marketing

Tools

MS Office Suite

SharePoint

Microsoft 365

CoPilot

Job description

Ralph Lauren Corporation in New York seeks a Corporate Communications Lead to drive external communications, protect the company’s reputation, and shape executive narratives across press, events and investor relations.

You will partner with Finance, Strategy, IR, and Legal to deliver strategic narratives, manage issues and crises, and lead a cross-functional communications team in a fast-paced luxury environment.