Global Brand Partnerships & Activation Lead

HelloFresh; New York (NY); On-site; USD 80,000 - 88,000; Full time

Benefits offered by this job

401k with company match

Generous PTO including sabbatical

Parental leave up to 16 weeks

Health and wellness benefits

HelloFresh subscription discounts

Job summary

HelloFresh in New York is seeking a Senior Associate, Global Brand Partnerships & Activation to translate strategy into action, turning concepts into executed partnerships and activations across markets. You will drive project plans, coordinate with PR, social, influencer teams, monitor trends, and help build scalable playbooks while balancing global brand consistency with local nuance.

The role requires 3+ years in brand marketing or partnerships, strong project management, and the ability to

Qualifications

• 3+ years in brand marketing or partnerships.
• Experience coordinating brand partnerships or activations.
• Experience with creative briefs and feedback for marketing assets.
• Strong project management with timelines and multiple stakeholders.
• Balance of creative and analytical thinking.
• Bachelor's degree

Responsibilities

• Serve as day-to-day contact for internal and external stakeholders, tracking deliverables.
• Plan brand partnerships, activations, and experiential moments.
• Translate strategy into detailed project plans and on-the-ground delivery.
• Maintain global brand partnerships pipeline and outreach.
• Coordinate with PR, social, influencer teams for amplification.
• Monitor cultural trends and identify scalable opportunities.
• Collaborate with local marketing teams to adapt programs across markets.
• Support post-campaign reporting and learnings.
• Help build repeatable processes and documentation for a scalable playbook.

Skills

Brand marketing

Brand partnerships

Experiential marketing

Project management

Creative thinking

Analytical thinking

Communication

Education

Bachelor's degree

Job description

HelloFresh in New York is seeking a Senior Associate, Global Brand Partnerships & Activation to translate strategy into action, turning concepts into executed partnerships and activations across markets. You will drive project plans, coordinate with PR, social, influencer teams, monitor trends, and help build scalable playbooks while balancing global brand consistency with local nuance.

The role requires 3+ years in brand marketing or partnerships, strong project management, and the ability to