Global Brand Marketing & Media Director

Grant Thornton; Hartford (CT); Hybrid; USD 184,000 - 276,000; Full time

Job summary

Grant Thornton is seeking a Director, Brand Marketing & Media to lead global brand campaigns, build an in-house paid media team, and strengthen the brand through social media across markets. The role requires 12+ years in brand leadership within B2B or professional services, including 5+ years at Director level.

You will manage investment, measure impact, and guide cross-market adaptation while ensuring brand consistency and strategic alignment with business goals.

Qualifications

• At least 12 years of brand or marketing leadership experience in B2B or professional services, including five years at Director level or equivalent leading a multidisciplinary function.
• Experience building and running an in-house paid media function, covering team structure, media buying, tools and platform relationships.
• Experience leading brand campaigns across multiple markets, balancing brand consistency with local adaptation.

Responsibilities

• Lead global brand campaigns across audiences, channels, and measurement.
• Build and lead the global in-house paid media team with defined responsibilities.
• Strengthen the brand through social media with consistent planning, publishing, and measurement standards.
• Manage investment and measure impact with an annual activation plan and a clear KPI framework.
• Lead and coach the team, setting priorities and ensuring accountability across activation, sponsorship, social media and paid media.

Skills

Brand leadership

Campaign management

Media buying

Storytelling

Copywriting

Measurement frameworks

Job description

Grant Thornton is seeking a Director, Brand Marketing & Media to lead global brand campaigns, build an in-house paid media team, and strengthen the brand through social media across markets. The role requires 12+ years in brand leadership within B2B or professional services, including 5+ years at Director level.

You will manage investment, measure impact, and guide cross-market adaptation while ensuring brand consistency and strategic alignment with business goals.