Global Brand Marketing & Media Director

Grant Thornton; Appleton (WI); Hybrid; USD 184,000 - 276,000; Full time

Benefits offered by this job

Discretionary annual bonus

Hybrid work model

Comprehensive benefits

Job summary

Grant Thornton is seeking a Director to lead global brand campaigns and build the in-house paid media function, ensuring a consistent brand voice across markets.

You will shape narratives, manage budgets, and lead a cross-market team to align local priorities with global strategy.

With 12+ years in brand/marketing leadership and 5+ years at Director level, you will drive measurement frameworks linking investment to pipeline and revenue while guiding a multidisciplinary team.

Qualifications

• At least 12 years of brand or marketing leadership experience in B2B or professional services.
• Five years at Director level or equivalent leading a multidisciplinary function.
• Experience building and running an in-house paid media function.
• Experience leading brand campaigns across multiple markets.
• Strong storytelling and copywriting skills.
• Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue.

Responsibilities

• Lead global brand campaigns from audience priorities and channel selection to delivery and measurement.
• Coordinate advertising, social media and sponsorship; work with creative teams for consistent messaging.
• Build and lead the global in-house paid media team; define planning and buying responsibilities.
• Set the global paid media strategy; allocate investment across LinkedIn, search, programmatic and video.
• Strengthen brand through social media with standardized planning, publishing and measurement.
• Report performance to marketing leadership and provide recommendations for optimization.
• Coach and develop the team to support growing brand activation and sponsorship functions.

Skills

Brand leadership

Campaign management

Paid media

Social media strategy

Storytelling

Copywriting

Budget management

Cross-market leadership

Job description

Grant Thornton is seeking a Director to lead global brand campaigns and build the in-house paid media function, ensuring a consistent brand voice across markets.

You will shape narratives, manage budgets, and lead a cross-market team to align local priorities with global strategy.

With 12+ years in brand/marketing leadership and 5+ years at Director level, you will drive measurement frameworks linking investment to pipeline and revenue while guiding a multidisciplinary team.