Director, Global Brand & Media Strategy

Grant Thornton; Orlando (FL); On-site; USD 184,000 - 276,000; Full time

Job summary

Grant Thornton is seeking a Director, Brand Marketing & Media to lead its global brand campaigns and in-house paid media function. You will shape narratives, direct cross-market adaptation, and drive measurement to support growth across professional services.

In this role, you will build the global paid media team, define planning and buying across channels like LinkedIn, search, and video, and collaborate with local teams to balance brand consistency with market priorities.

Qualifications

• At least 12 years of brand or marketing leadership experience in B2B or professional services.
• Five years at Director level or equivalent leading a multidisciplinary function.
• Experience building and running an in-house paid media function.
• Strong storytelling and copywriting skills, with ability to turn complex ideas into clear messages.
• Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue.

Responsibilities

• Lead global brand campaigns and coordinate across audiences, channels, and budgets.
• Build the global in-house paid media team and define planning and buying responsibilities.
• Set the global paid media strategy and oversee delivery against brand and business objectives.
• Allocate investment across LinkedIn, search, programmatic advertising and video based on performance.
• Lead relationships with media platforms to improve terms and access to capabilities.
• Strengthen the brand through social media and executive visibility.

Skills

Brand leadership

Paid media

Campaign management

Social media strategy

Cross-market collaboration

Storytelling

Tools

LinkedIn Ads

Analytics tools

Job description

Grant Thornton is seeking a Director, Brand Marketing & Media to lead its global brand campaigns and in-house paid media function. You will shape narratives, direct cross-market adaptation, and drive measurement to support growth across professional services.

In this role, you will build the global paid media team, define planning and buying across channels like LinkedIn, search, and video, and collaborate with local teams to balance brand consistency with market priorities.