Global Brand Marketing Manager, Diagnostics

Abbott; Lake Forest (IL); On-site; USD 113,000 - 227,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Tuition reimbursement

FreeU education benefit

Job summary

Abbott in Lake Forest, IL is seeking a Marketing Brand Manager to lead branding and communications across multiple channels. You will partner with Global Strategic Marketing and Global Market Development to develop and execute programs that drive business objectives and strengthen Abbott’s brand presence globally.

Responsibilities include managing branding initiatives across advertising, digital channels, trade shows, and promotional programs; coordinating with Product Marketing; producing

Qualifications

• Bachelor's degree or equivalent combination of education and work experience.
• Minimum of 7 years of related work experience in marketing/brand management.

Responsibilities

• Lead branding and communications initiatives across advertising, promotions, trade shows, digital channels, and mobile communications.
• Plan, create, and produce marketing materials and campaigns in collaboration with Product Marketing and Global Market Development.
• Ensure communications are consistent with brand strategy and manage asset deployment across channels.

Skills

Brand management

Marketing communications

Cross-functional collaboration

Leadership

Digital marketing

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Cloud

Figma

WordPress

PowerPoint

HTML/CSS

UI/UX design

Job description

Abbott in Lake Forest, IL is seeking a Marketing Brand Manager to lead branding and communications across multiple channels. You will partner with Global Strategic Marketing and Global Market Development to develop and execute programs that drive business objectives and strengthen Abbott’s brand presence globally.

Responsibilities include managing branding initiatives across advertising, digital channels, trade shows, and promotional programs; coordinating with Product Marketing; producing