Global Marketing Communications Leader, Electrophysiology

Abbott Laboratories; Austin (TX); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Free medical coverage (HIP PPO)

Excellent retirement savings plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott's Electrophysiology unit seeks a strategic Global Marketing Communications Manager to lead global branding and communications on the Brand and Channel team. This working manager will set strategy and execute across channels to drive integrated campaigns and measurable results.

You will own messaging development, asset creation, review and approvals end-to-end, collaborating with marketing, product, and regional teams to deliver impactful campaigns in a fast-paced environment.

Qualifications

• Bachelor’s degree or equivalent experience.
• 8+ years of marketing experience with brand and channel focus.
• Proven ability to develop and execute integrated, multi‑channel campaigns.
• Experience in communications strategy, messaging, and asset lifecycle management.
• Strong strategic thinking with willingness to execute tactically.
• Excellent project management in fast-paced environments.
• Strong communication and stakeholder management.
• Digital marketing expertise (SEO, SEM, social) is a plus.
• Agency experience is also a plus.
• Willingness to travel up to 25%.

Responsibilities

• Lead global brand and communications strategy across campaigns.
• Develop clear messaging frameworks aligned to brand and product strategy.
• Drive creation, review, and approval of marketing assets, ensuring alignment with brand standards.
• Partner with product marketing and market development teams to define communication objectives and integrated campaign plans.
• Execute campaigns end-to-end, from strategy through launch and optimization.
• Serve as the channel strategy expert—recommending the most effective mix of channels.
• Manage timelines, budgets, and project execution across multiple complex initiatives.
• Act as brand steward, ensuring consistency across all touchpoints globally.
• Lead and develop a high‑performing team; provide coaching and career development.
• Manage agency and vendor partners to deliver high‑quality work on time and on budget.
• Collaborate cross‑functionally with internal stakeholders and external partners.

Skills

Brand & channel marketing

Integrated multi-channel campaigns

Communications strategy

Strategic thinking

Project management

Stakeholder management

Team leadership

Digital marketing (SEO/SEM)

Education

Bachelor's degree

Job description

Abbott's Electrophysiology unit seeks a strategic Global Marketing Communications Manager to lead global branding and communications on the Brand and Channel team. This working manager will set strategy and execute across channels to drive integrated campaigns and measurable results.

You will own messaging development, asset creation, review and approvals end-to-end, collaborating with marketing, product, and regional teams to deliver impactful campaigns in a fast-paced environment.