Marketing Brand Manager

Abbott; Lake Forest (IL); On-site; USD 113,000 - 227,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Tuition reimbursement

FreeU education benefit

Job summary

Abbott in Lake Forest, IL is seeking a Marketing Brand Manager to lead branding and communications across multiple channels. You will partner with Global Strategic Marketing and Global Market Development to develop and execute programs that drive business objectives and strengthen Abbott’s brand presence globally.

Responsibilities include managing branding initiatives across advertising, digital channels, trade shows, and promotional programs; coordinating with Product Marketing; producing

Qualifications

• Bachelor's degree or equivalent combination of education and work experience.
• Minimum of 7 years of related work experience in marketing/brand management.

Responsibilities

• Lead branding and communications initiatives across advertising, promotions, trade shows, digital channels, and mobile communications.
• Plan, create, and produce marketing materials and campaigns in collaboration with Product Marketing and Global Market Development.
• Ensure communications are consistent with brand strategy and manage asset deployment across channels.

Skills

Brand management

Marketing communications

Cross-functional collaboration

Leadership

Digital marketing

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Cloud

Figma

WordPress

PowerPoint

HTML/CSS

UI/UX design

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott's Molecular Diagnostics division is seeking a Marketing Brand Manager to join our team in Lake Forest, Illinois. This position is fully on-site.

Our Infectious Disease Diagnostics business delivers best-in-class innovative testing solutions for people around the world, providing answers to life's most critical health decisions. Through accessible molecular-based solutions, we help people live fuller, healthier lives.

As the Marketing Brand Manager, you will lead branding and communications initiatives across multiple channels, partnering closely with Global Strategic Marketing and Global Market Development teams to develop and execute strategic marketing programs that drive business objectives and strengthen brand presence globally.

What You'll Work On

Brand Management & Marketing Communications

• Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications.
• Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.
• Plan, create, and produce marketing materials, advertising campaigns, sales promotions, and digital tools in collaboration with Product Marketing that support brand strategies and marketing objectives.
• Serve as a brand champion, ensuring all communications are consistent and accurately support brand strategy.
• Provide channel strategy expertise and recommend the most effective deployment of assets and materials to achieve marketing objectives.
• Provide graphic design support to the marketing team.
• Coordinate and support global branding and marketing efforts as the central hub within the marketing organization.
• Initiate and manage project schedules and key milestones.
• Establish priorities for individual and project assignments.
• Create and manage the annual communications plan.
• Deliver projects and marketing campaigns on time and within budget.
• Manage vendor agreements and oversee deliverables to ensure alignment with defined business objectives.

Cross-Functional Partnership

Partner closely with Product Management to :

• Develop communication objectives and strategies.
• Determine and manage project budgets and production schedules.

Brand & Compliance Responsibilities

• Champion the Abbott brand across all materials, ensuring alignment with corporate brand standards.
• Manage and governance internal approval process of promotional assets across channels and ensuring meeting company standards and countries-specific requirements including :
• Veeva
• Quality Management Systems (QMS)
• Other regulatory requirements
• Comply with U.S. Food and Drug Administration (FDA) regulations, company policies, operating procedures, processes, and assigned responsibilities.
• Maintain positive and collaborative relationships with employees, customers, contractors, and vendors at all organizational levels.

Required Qualifications

• Bachelor's degree or an equivalent combination of education and work experience.
• Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area.

Preferred Qualifications

• Experience in healthcare, diagnostics, medical devices, or other regulated industries preferred.
• Demonstrated success developing and executing integrated marketing campaigns that generate measurable business impact.
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing strategies.
• Advanced proficiency with Adobe Creative Cloud, Figma, WordPress, and Microsoft PowerPoint.
• Experience creating visual assets across digital, print, social media, motion graphics, and brand identity platforms.
• Working knowledge of HTML/CSS and UI/UX design principles.
• Proven leadership and collaboration skills with the ability to influence cross-functional teams and drive results.
• Experience supporting B2B marketing organizations.
• Ability to travel up to 10% as required.

Additional Information

• This role is fully on-site in Lake Forest, IL.
• This position is not eligible for remote or hybrid work arrangements.
• Relocation assistance is not available for this role at this time.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is $113,300.00 – $226,700.00. In specific locations, the pay range may vary from the range posted.