Global Product Marketing Manager - Molecular Diagnostics

Abbott Laboratories

Lake Forest (IL)

On-site

USD 99,000 - 199,000

Full time

6 days ago

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Benefits offered by this job

HIP PPO medical plan

Retirement plan with high employerconb

Tuition reimbursement

FreeU education benefit

Job summary

Abbott Laboratories in Lake Forest, IL is seeking a Product Marketing Manager, Sexual Health, to drive global marketing strategy for a suite of diagnostic products and maintain worldwide product knowledge. You will develop annual marketing plans, analyze markets, segmentation, positioning, and support new product development including customer requirements and financial analysis.

The role requires collaboration across functions, regulatory compliance, and leadership to ensure cross-functional

Qualifications

Bachelor’s Degree in Business Administration or Marketing or equivalent.
Strong analytical and communication skills.
Experience launching products and driving marketing programs.
Ability to influence cross-functional teams to drive product sales.
Experience handling regulatory requirements in healthcare or devices.

Responsibilities

Maintain worldwide market knowledge for products and franchises, including competitor insights and customer needs.
Develop and update annual marketing plans with segmentation, positioning, and SWOT analyses.
Develop strategies for new product commercialization and share capture for existing products.
Assess new markets and opportunities in support of BD and R&D.
Collaborate with global peers and in-market experts to align brand direction.