Global Brand Lead — Evo & RTS (Remote)

RTS; San Francisco (CA); Remote; USD 180,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision and Life Ins.

401k plan available

Flexible work schedule

Generous PTO and holidays

Remote-first culture

Job summary

RTS is seeking a Head of Brand to define, protect, and elevate both its brand and Evo across customers, partners, and fans. You will shape brand identity, create scalable playbooks, and guide the brand’s governance globally.

You will lead the Creative Services team and collaborate with external agencies to ensure consistent brand execution across events, media, and digital touchpoints, driving growth and authenticity.

Qualifications

• 8+ years of experience in brand management, brand strategy, creative direction, or visual identity leadership for a recognizable brand, entertainment property, gaming company, agency, or adjacent industry.
• Proven track record of running or managing Creative Services teams (designers, video producers, brand strategists) and managing external brand consulting agencies.
• Demonstrated experience handling IP licensing approvals and managing thirdparty brand/IP usage rules, particularly with gaming publishers, entertainment rights holders, or corporate partners.
• Deep experience establishing brand guidelines, processes, approval workflows.
• Experience building and scaling brands through periods of significant growth, transformation, or international expansion.
• Strong understanding of the creator economy, gaming culture, esports, and fighting game communities
• Excellent judgment and instincts for visual identity, storytelling, fan engagement, and brand integrity.
• Comfortable moving seamlessly between highlevel brand strategy and hands on creative execution.

Responsibilities

• Define, evolve, and execute the overall brand vision and guidelines for Evo and RTS.
• Build Evo’s global brand structure, presence and hierarchy supporting how Evo’s touchpoints with its fans remains authentic to its grassroots culture while enabling the brand to appeal to new fans.
• Establish clear frameworks, brand playbooks and brand guidelines to support Evo’s expanding global footprint.
• Design scalable and repeatable brand playbooks and style guides that elevate RTS’s position as a respected authority and thought leader within gaming, esports, and the creator economy,
• Work with external brand consulting agencies on strategic brand positioning, identity evolutions, and long term brand equity initiatives.
• Oversee brand usage and governance across the entire business, serving as the final authority on all internal and external brand applications.

Skills

Brand management

Brand strategy

Creative direction

Leadership

Job description

RTS is seeking a Head of Brand to define, protect, and elevate both its brand and Evo across customers, partners, and fans. You will shape brand identity, create scalable playbooks, and guide the brand’s governance globally.

You will lead the Creative Services team and collaborate with external agencies to ensure consistent brand execution across events, media, and digital touchpoints, driving growth and authenticity.