Global Brand Leader for RTS & Evo

RTS; Las Vegas (NV); Remote; USD 180,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401k

Flexible schedule

PTO

Remote-first culture

Job summary

RTS is seeking a Head of Brand to define, protect, and elevate both the RTS and Evo brands across global markets. You will shape brand identity, develop playbooks, and guide partnerships to maintain a leading position in the creator economy and gaming culture.

Reporting to the Head of Marketing, you will lead the Creative Services team, manage IP licensing workflows with major publishers, and drive international brand expansion while preserving grassroots authenticity.

Qualifications

• 8+ years of experience in brand management, brand strategy, creative direction, or visual identity leadership for a recognized brand, entertainment property, gaming company, agency, or adjacent industry.
• Proven track record of leading Creative Services teams and managing external brand consulting agencies.
• Experience handling IP licensing approvals and managing third-party brand/IP usage rules with gaming publishers or partners.
• Experience establishing brand guidelines, processes, and approval workflows.
• Experience building and scaling brands through growth, transformation, or international expansion.
• Strong understanding of the creator economy, gaming culture, esports, and fighting game communities.
• Excellent judgment and instincts for visual identity, storytelling, fan engagement, and brand integrity.
• Comfortable moving between high-level brand strategy and hands-on creative execution.

Responsibilities

• Define, evolve, and execute the overall brand vision and guidelines for Evo and RTS.
• Build Evo’s global brand structure, presence, and hierarchy for authentic fan touchpoints.
• Design scalable brand playbooks and style guides to elevate RTS as a thought leader in gaming and creator economy.
• Lead brand usage governance across the business and oversee brand applications.
• Lead IP licensing workflows and ensure compliance with publisher guidelines and co-branding requirements.
• Direct Creative Services and brand operations across touchpoints, events, marketing, and partner assets.
• Collaborate with Business Development, Partnerships, and Product to support brand integrations and community initiatives.
• Manage the brand budget and relationships with agencies and vendors.

Skills

Brand management

Brand strategy

Creative direction

Visual identity leadership

Job description

RTS is seeking a Head of Brand to define, protect, and elevate both the RTS and Evo brands across global markets. You will shape brand identity, develop playbooks, and guide partnerships to maintain a leading position in the creator economy and gaming culture.

Reporting to the Head of Marketing, you will lead the Creative Services team, manage IP licensing workflows with major publishers, and drive international brand expansion while preserving grassroots authenticity.