Head of Brand & Global Identity

RTS; Los Angeles (CA); Remote; USD 180,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision and Life Ins.

401k plan available

Generous PTO and holidays

Remote-first culture

Job summary

RTS is an enthusiast culture company that builds at the intersection of gaming, creators, and brands. From global live events to bespoke branded content, we exist to create meaningful connections between fans and the worlds they love.

We are seeking a Head of Brand to define, protect, and elevate RTS and Evo brands, scale identities globally, and lead a Creative Services team. This role reports to the Head of Marketing and drives brand strategy across partnerships, events, and licensing.

Qualifications

• 8+ years of experience in brand management, brand strategy, or creative direction for a recognizable brand, entertainment property, gaming company, agency, or adjacent industry.
• Proven track record of leading Creative Services teams and managing external brand consulting agencies.
• Experience handling IP licensing approvals and managing thirdparty brand/IP usage with gaming publishers and partners.
• Experience building and scaling brands through growth and international expansion.

Responsibilities

• Define, protect, and elevate RTS and Evo brands across customers, partners, and fans.
• Lead Creative Services team and oversee brand design across touchpoints.
• Develop brand guidelines, playbooks, and governance for consistent global identity.
• Manage IP licensing workflows and partner cobranding assets with publishers and sponsors.
• Collaborate with executive leadership and product teams to shape brand strategy and activation.

Skills

Brand management

Creative direction

Brand strategy

Leadership

IP licensing

Brand guidelines

Job description

RTS is an enthusiast culture company that builds at the intersection of gaming, creators, and brands. From global live events to bespoke branded content, we exist to create meaningful connections between fans and the worlds they love.

We are seeking a Head of Brand to define, protect, and elevate RTS and Evo brands, scale identities globally, and lead a Creative Services team. This role reports to the Head of Marketing and drives brand strategy across partnerships, events, and licensing.