Global Brand Implementation Leader

BD Mexico; Franklin Lakes (NJ); On-site; USD 192,000 - 307,000; Full time

Benefits offered by this job

Annual Bonus

Potential Discretionary LTI Bonus

Potential vehicle use reimbursement

Potential reimbursement of phone use

Job summary

BD, a global medical technology leader, seeks a Director of Brand Implementation to define enterprise strategy and governance for brand execution at scale. You will align resources, processes, and technology to business priorities and collaborate with senior leaders to drive transformational change in brand performance.

The role oversees enterprise frameworks, governance mechanisms, and enablement programs, measured by KPIs and value realization, with a focus on scalable, compliant execution

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• Master’s degree or MBA preferred.
• 12–15+ years of progressive experience in branding, marketing operations, communications, transformation, or related disciplines.

Responsibilities

• Define and own the enterprise brand implementation strategy and multi-year roadmap.
• Establish and lead global governance structures, standards, and operating models.
• Drive enterprise prioritization and investment decisions related to brand enablement and execution.
• Serve as a strategic advisor to leadership on brand adoption and implementation effectiveness.
• Lead enterprise capability-building initiatives, training programs, and change management strategies.
• Establish KPI frameworks and performance dashboards to measure business impact and value realization.
• Drive cross-functional alignment across marketing, communications, commercial, digital, operations, and business leadership teams.
• Sponsor transformational initiatives that enhance scalability, compliance, and execution excellence.
• Identify risks, opportunities, and continuous improvement initiatives across the enterprise.
• Lead and develop high-performing teams, external partners, and strategic vendor relationships.

Skills

Enterprise Leadership

Strategic Vision

Execution Excellence

Functional Expertise

Stakeholder Leadership

Influence Without Authority

Operational Rigor

Data‑Driven Decision Making

Strategic Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Master’s degree or MBA

Tools

Governance frameworks

Job description

BD, a global medical technology leader, seeks a Director of Brand Implementation to define enterprise strategy and governance for brand execution at scale. You will align resources, processes, and technology to business priorities and collaborate with senior leaders to drive transformational change in brand performance.

The role oversees enterprise frameworks, governance mechanisms, and enablement programs, measured by KPIs and value realization, with a focus on scalable, compliant execution