Brand & Digital Growth Director

Edwards Lifesciences

Irvine (CA)

On-site

USD 159,000 - 226,000

Full time

14 days+

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Job summary

Edwards Lifesciences is seeking a Brand & Digital Marketing Director to lead global brand strategy and digital initiatives. You will shape brand identity, drive digital engagement, and deliver measurable growth across channels.

The ideal candidate brings deep digital expertise, strategic thinking, and proven leadership in a regulated healthcare environment. The role emphasizes brand governance, performance marketing, automation, CRM, and cross-functional collaboration to optimize customer

Qualifications

Bachelor's degree required; experience in marketing roles in regulated industries preferred.
Proven track record in people management and leading brand/digital initiatives.

Responsibilities

Develop and articulate a compelling brand vision aligned with company mission and goals.
Lead brand architecture, positioning, and brand guidelines across communications.
Design and execute comprehensive digital marketing strategies (PPC, SEO/SEM, display, email).
Oversee content, web, social media, and CRM initiatives to drive awareness and conversions.
Build and mentor a multidisciplinary marketing team and collaborate with Sales, Product, and CX.