Brand & Digital Growth Director

Edwards Lifesciences; Irvine (CA); On-site; USD 159,000 - 226,000; Full time

Job summary

Edwards Lifesciences is seeking a Brand & Digital Marketing Director to lead global brand strategy and digital initiatives. You will shape brand identity, drive digital engagement, and deliver measurable growth across channels.

The ideal candidate brings deep digital expertise, strategic thinking, and proven leadership in a regulated healthcare environment. The role emphasizes brand governance, performance marketing, automation, CRM, and cross-functional collaboration to optimize customer

Qualifications

• Bachelor's degree required; experience in marketing roles in regulated industries preferred.
• Proven track record in people management and leading brand/digital initiatives.

Responsibilities

• Develop and articulate a compelling brand vision aligned with company mission and goals.
• Lead brand architecture, positioning, and brand guidelines across communications.
• Design and execute comprehensive digital marketing strategies (PPC, SEO/SEM, display, email).
• Oversee content, web, social media, and CRM initiatives to drive awareness and conversions.
• Build and mentor a multidisciplinary marketing team and collaborate with Sales, Product, and CX.

Skills

Brand strategy

Digital marketing leadership

Analytics & reporting

Team leadership

Marketing automation

SEO/SEM

PPC campaigns

CRM platforms

Education

Bachelor's Degree in related field

Tools

Marketo

Salesforce

HubSpot

Google Analytics

Web CMS

Job description

Edwards Lifesciences is seeking a Brand & Digital Marketing Director to lead global brand strategy and digital initiatives. You will shape brand identity, drive digital engagement, and deliver measurable growth across channels.

The ideal candidate brings deep digital expertise, strategic thinking, and proven leadership in a regulated healthcare environment. The role emphasizes brand governance, performance marketing, automation, CRM, and cross-functional collaboration to optimize customer