Enterprise Brand Director — Scale & Experience

Bright Horizons Children's Centers; Newton (MA); Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

SpringHealth

Perks at Work

401k

Job summary

Bright Horizons is seeking a strategic Brand Director to lead enterprise brand initiatives and ensure scalable, consistent brand experiences across consumer, client, digital, and physical touchpoints. The role collaborates with Brand, Creative, Content, Account Management, Facilities, Digital, Product, and Enterprise teams.

The position emphasizes transforming brand strategy into scalable execution, improving workflows, and governing environmental branding at scale in a hybrid role based at our

Qualifications

• 10+ years of experience in brand operations, brand implementation, or enterprise brand management.
• Bachelor's degree

Responsibilities

• Lead the execution of enterprise-wide brand initiatives across channels and touchpoints.
• Develop scalable processes for consistent brand implementation across creative, partners, vendors, and customer touchpoints.
• Translate strategic priorities into executable roadmaps and implementation plans with Creative leadership.
• Establish governance models, workflows, and frameworks to improve speed-to-market and efficiency.
• Serve as the brand deployment expert for enterprise adoption and standards.
• Drive enterprise brand and customer experience initiatives across consumer journeys with cross-functional partners.
• Oversee signage, environmental branding, and scalable branding standards across the center network.
• Partner with Digital, Marketing, Operations, and CX to ensure brand principles are applied consistently.
• Lead the evaluation and optimization of digital tools to support Creative Services and brand operations.

Skills

Brand operations

Governance models

Enterprise brand management

Stakeholder management

Education

Bachelor's degree

Tools

DAM platforms

Workflow tools

Creative technology

Job description

Bright Horizons is seeking a strategic Brand Director to lead enterprise brand initiatives and ensure scalable, consistent brand experiences across consumer, client, digital, and physical touchpoints. The role collaborates with Brand, Creative, Content, Account Management, Facilities, Digital, Product, and Enterprise teams.

The position emphasizes transforming brand strategy into scalable execution, improving workflows, and governing environmental branding at scale in a hybrid role based at our