Global Brand Director — FinTech & Alternatives

Canoe; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health Insurance

Benefits Stipend

Flexible PTO

In-Person Events

Hybrid and Remote Work

Remote Office Stipend

Professional Development

Parental Leave

Wellness/WiFi

Job summary

Canoe Intelligence is seeking a Director of Corporate Marketing to define our global brand identity and lead the voice in the market. You will set the strategy for content, media, and brand integrity across a multi-channel footprint.

In this high-impact leadership role, you will oversee the content ecosystem, global media relations, and brand governance, partnering with Sales, RM, and Business Development to translate market insights into compelling narratives that drive global pipeline.

Qualifications

• Experience leading global B2B brand strategy and governance across content, events, and digital channels.
• Strong collaboration with Sales, RM, and Business Development to align content with client needs.
• Proven ability to manage external agencies and partner storytelling.

Responsibilities

• Global Narrative & Content Strategy: Develop and oversee the overarching roadmap that positions Canoe as a thought leader in the alternative investment space.
• Revenue Team Alignment: Partner with Sales, RM, and Business Development to extract market insights and frontline feedback.
• Ecosystem Storytelling: Architect a strategy for capturing and promoting client and partner stories into case studies, webinars, and co-branded content.
• Media & PR Management: Guide media strategy and manage two PR agencies (US and London).
• Brand Stewardship: Ensure visual and verbal consistency across website, sales collateral, and digital channels.
• Social Media & Advocacy: Manage Canoe's corporate social presence and internal advocacy program.
• External Profile Management: Optimize vendor profiles to keep market-facing data accurate and compelling.
• Cross-Functional Partnership: Collaborate with GTM, Product Marketing, and EMEA Marketing for high-quality content and creative direction.
• AI-Enabled Execution: Leverage AI tools to scale content production and brand monitoring.
• Vendor Leadership: Manage external talent including PR agencies and freelance writers.

Skills

Sales & RM Fluency

AI Literacy

Brand Authority

Strategic Execution

Collaborative Leadership

Media Savvy

Industry Expertise (Alt Investments/Fi

Job description

Canoe Intelligence is seeking a Director of Corporate Marketing to define our global brand identity and lead the voice in the market. You will set the strategy for content, media, and brand integrity across a multi-channel footprint.

In this high-impact leadership role, you will oversee the content ecosystem, global media relations, and brand governance, partnering with Sales, RM, and Business Development to translate market insights into compelling narratives that drive global pipeline.