Global Brand & Content Leader

Financialnarrative; New York (NY); On-site; USD 168,000 - 262,000; Full time

Job summary

Addepar is seeking a Head of Brand and Content Marketing to define and drive global brand strategy and a multi-format content engine. You will lead creative teams to craft a world-class brand for investment professionals and scale campaigns across markets, partnering with marketing leadership and product teams.

You will oversee brand identity, campaigns and content strategy, ensuring a consistent voice across touchpoints.

Qualifications

• 8+ years of experience in content strategy, brand and/or integrated marketing within a B2B SaaS environment.
• 3+ years of experience leading these functions; financial services experience a plus.
• Proven ability to develop, implement and execute content strategy across channels.
• Experience leading brand identity and managing in-house writers, editors and designers.

Responsibilities

• Own brand, content and creative strategy aligned with company priorities.
• Lead, implement and scale a content engine to drive awareness and reach.
• Own the content calendar and global quarterly integrated campaign motion.
• Lead brand awareness and sponsorship campaigns to increase recognition.
• Establish templates, playbooks and frameworks for scalable work.
• Build, lead and mentor a marketing team, fostering growth and execution excellence.

Skills

Content strategy

Brand marketing

Leadership

Cross-functional collaboration

AI tools

B2B SaaS

Job description

Addepar is seeking a Head of Brand and Content Marketing to define and drive global brand strategy and a multi-format content engine. You will lead creative teams to craft a world-class brand for investment professionals and scale campaigns across markets, partnering with marketing leadership and product teams.

You will oversee brand identity, campaigns and content strategy, ensuring a consistent voice across touchpoints.