Director of Corporate Marketing

Canoe; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health Insurance

Benefits Stipend

Flexible PTO

In-Person Events

Hybrid and Remote Work

Remote Office Stipend

Professional Development

Parental Leave

Wellness/WiFi

Job summary

Canoe Intelligence is seeking a Director of Corporate Marketing to define our global brand identity and lead the voice in the market. You will set the strategy for content, media, and brand integrity across a multi-channel footprint.

In this high-impact leadership role, you will oversee the content ecosystem, global media relations, and brand governance, partnering with Sales, RM, and Business Development to translate market insights into compelling narratives that drive global pipeline.

Qualifications

• Experience leading global B2B brand strategy and governance across content, events, and digital channels.
• Strong collaboration with Sales, RM, and Business Development to align content with client needs.
• Proven ability to manage external agencies and partner storytelling.

Responsibilities

• Global Narrative & Content Strategy: Develop and oversee the overarching roadmap that positions Canoe as a thought leader in the alternative investment space.
• Revenue Team Alignment: Partner with Sales, RM, and Business Development to extract market insights and frontline feedback.
• Ecosystem Storytelling: Architect a strategy for capturing and promoting client and partner stories into case studies, webinars, and co-branded content.
• Media & PR Management: Guide media strategy and manage two PR agencies (US and London).
• Brand Stewardship: Ensure visual and verbal consistency across website, sales collateral, and digital channels.
• Social Media & Advocacy: Manage Canoe's corporate social presence and internal advocacy program.
• External Profile Management: Optimize vendor profiles to keep market-facing data accurate and compelling.
• Cross-Functional Partnership: Collaborate with GTM, Product Marketing, and EMEA Marketing for high-quality content and creative direction.
• AI-Enabled Execution: Leverage AI tools to scale content production and brand monitoring.
• Vendor Leadership: Manage external talent including PR agencies and freelance writers.

Skills

Sales & RM Fluency

AI Literacy

Brand Authority

Strategic Execution

Collaborative Leadership

Media Savvy

Industry Expertise (Alt Investments/Fi

Job description

• As the Director of Corporate Marketing at Canoe Intelligence, you are the architect of our global brand identity and the lead strategist for our voice in the market
• In this role you will elevate Canoe's presence by overseeing our content ecosystem, global media relations, and brand integrity
• This is a high-impact leadership role for a strategist who excels at execution
• You will define our global narrative and ensure that every LinkedIn post, press release, and website update meets our standard of excellence
• Serving as the primary steward for the Canoe brand, you will ensure a unified experience for our clients and prospects across all marketing and sales touchpoints
• Global Narrative & Content Strategy: Develop and oversee the overarching roadmap that positions Canoe as a thought leader in the alternative investment space
• Revenue Team Alignment: Partner closely with Sales, Relationship Management (RM), and Business Development to extract market insights and "front-line" feedback to ensure our content strategy addresses real-world client pain points
• Ecosystem Storytelling: Architect a strategy for capturing and promoting high-impact client and partner stories. Collaborate with the Relationship Management and Partnerships teams to transform successful implementations and joint ventures into compelling case studies, webinars, and co-branded content
• Media & PR Management: Guide our media strategy by managing two PR agencies (US and London). You will be the primary point of contact for external communications and global press opportunities
• Brand Stewardship: Act as the final authority for brand applications across the website, sales collateral, and digital channels to ensure visual and verbal consistency
• Social Media & Advocacy: Manage Canoe's corporate social presence and lead our internal advocacy program to empower employees as brand ambassadors
• External Profile Management: Optimize third-party vendor profiles (e.g., G2, industry directories) to ensure our market-facing data is accurate and compelling
• Cross-Functional Partnership: Collaborate with the Directors of GTM, Product Marketing, and EMEA Marketing to provide the high-quality content and creative direction required to drive global pipeline
• AI-Enabled Execution: Consistently leverage AI tools to scale content production, sentiment analysis, and brand monitoring to increase operational efficiency
• Vendor Leadership: Manage a specialized roster of external talent, including PR agencies, graphic design consultants, and freelance content writers

Benefits

• Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we've got you covered
• Benefits Stipend: Canoe offers a £6,000 stipend for employees to enroll in their own private benefits.
• Flexible PTO: Recharge with flexible PTO and paid holidays!
• In-Person Events: We host regular happy hours and company outings in NYC, London, and Jacksonville. Going to be remote? We also bring our teams together from around the world as we're able.
• Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Find the flexibility you are looking for here.
• Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
• Professional Development: Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
• Parental Leave: We provide paid parental leave to all new parents following 6 months of employment.
• Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.

• Sales & RM Fluency: Experience collaborating with revenue-facing teams to translate technical product value into compelling, high-impact stories, with a proven ability to interview clients and partners to extract and articulate value-driven narratives
• AI Literacy: Practical experience using AI to work smarter - whether for research, content drafting, or workflow automation
• Brand Authority: A keen eye for design and a mastery of copywriting and editing. You should have a high bar for what constitutes "excellent" work
• Strategic Execution: A proven track record of moving from high-level brand strategy to tactical delivery without the need for a large internal team
• Collaborative Leadership: The ability to influence and partner with peer Directors to ensure global brand alignment
• Media Savvy: Experience managing external agencies and a strong understanding of how to build relationships with financial and tech trade publications
• Industry Expertise: A minimum of 8+ years of marketing experience within Alternative Investments, FinTech, or Financial Services is required. You must understand the complexity of the private markets and the nuances of our audience