Global Brand Analytics Leader

Crocs, Inc.; Broomfield (CO); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Manager, Global Brand Marketing Analytics in Broomfield to lead the marketing data ecosystem, track brand impact, and guide strategic decisions across markets.

You’ll partner with demand planning, consumer insights, and commercial teams to embed analytics into enterprise planning. The role emphasizes AI-enabled analytics, multi-market data, and the creation of dashboards and self-service tools to drive transparency and performance.

Qualifications

• 5+ years in marketing analytics or insights, preferably in consumer brand/retail
• Experience with AI analytics tools and dashboards
• Experience leading multi-market data projects

Responsibilities

• Own and improve the ecosystem for marketing data insights and campaign performance
• Share long-term brand strategy and in-season decisions across markets
• Lead setup and management of a new brand impact tracking portal with 3rd-party partners
• Proactively surface trends and translate findings into actionable leadership recommendations
• Collaborate with demand planning, consumer insights, and other metric teams to embed analytics
• Support go-to-market strategy through rigorous measurement of brand activations and experiments
• Foster use of AI-enabled tools and modern analytics platforms across the organization
• Build dashboards, reporting cadences, and self-service tools to drive data-driven decision making

Skills

Marketing analytics

AI analytics tools

Data visualization

Multi-market analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, statistics, data science

Tools

Tableau

Power BI

AI-enabled analytics platforms

Job description

Crocs, Inc. is seeking a Manager, Global Brand Marketing Analytics in Broomfield to lead the marketing data ecosystem, track brand impact, and guide strategic decisions across markets.

You’ll partner with demand planning, consumer insights, and commercial teams to embed analytics into enterprise planning. The role emphasizes AI-enabled analytics, multi-market data, and the creation of dashboards and self-service tools to drive transparency and performance.