Global Brand Creative Lead – Remote APAC

Thatgamecompany; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Thatgamecompany is seeking a Senior Brand Creative Manager to lead overseas brand video production and creative strategy across APAC. You will craft engaging campaigns, supervise producers and editors, and ensure premium visual storytelling tailored to local markets.

This role emphasizes data-driven optimization, cross-functional collaboration with designers and vendors, and a deep passion for global pop culture and IPs.

Qualifications

• 5+ years of overseas gaming brand video production experience.
• Proficient in After Effects and Premiere Pro; MG and 2D animation preferred.
• Strategic thinking balancing brand identity and UA efficiency.
• Bachelor’s degree or higher in fine arts/graphic/digital media/film or advertising; VTuber/IP interest a plus.
• Proficient in Chinese and English; Japanese a plus; portfolio link required.

Responsibilities

• Ideation, scriptwriting, and production of brand videos, UA creatives, and app store visuals across overseas markets.
• Formulate tailored creative strategies for campaigns aligned with IP collaborations and seasonal themes.
• Maintain premium international aesthetics; control color grading and visual sophistication for local resonance.
• Lead cross-functional teams and manage external vendors to execute concepts with high quality.
• Analyze full-funnel metrics and rapidly deploy iterative optimization plans.

Skills

Brand strategy

Video production

Cinematography

Cross-cultural communication

Data analysis

Education

Bachelor’s degree or higher in Fine Arts/Graphic Design/Digital Media/Film & Advertising

Tools

After Effects

Premiere Pro

VFX plugins

Motion Graphics

2D animation

Job description

Thatgamecompany is seeking a Senior Brand Creative Manager to lead overseas brand video production and creative strategy across APAC. You will craft engaging campaigns, supervise producers and editors, and ensure premium visual storytelling tailored to local markets.

This role emphasizes data-driven optimization, cross-functional collaboration with designers and vendors, and a deep passion for global pop culture and IPs.