Senior Brand Creative Manager

Thatgamecompany; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Thatgamecompany is seeking a Senior Brand Creative Manager to lead overseas brand video production and creative strategy across APAC. You will craft engaging campaigns, supervise producers and editors, and ensure premium visual storytelling tailored to local markets.

This role emphasizes data-driven optimization, cross-functional collaboration with designers and vendors, and a deep passion for global pop culture and IPs.

Qualifications

• 5+ years of overseas gaming brand video production experience.
• Proficient in After Effects and Premiere Pro; MG and 2D animation preferred.
• Strategic thinking balancing brand identity and UA efficiency.
• Bachelor’s degree or higher in fine arts/graphic/digital media/film or advertising; VTuber/IP interest a plus.
• Proficient in Chinese and English; Japanese a plus; portfolio link required.

Responsibilities

• Ideation, scriptwriting, and production of brand videos, UA creatives, and app store visuals across overseas markets.
• Formulate tailored creative strategies for campaigns aligned with IP collaborations and seasonal themes.
• Maintain premium international aesthetics; control color grading and visual sophistication for local resonance.
• Lead cross-functional teams and manage external vendors to execute concepts with high quality.
• Analyze full-funnel metrics and rapidly deploy iterative optimization plans.

Skills

Brand strategy

Video production

Cinematography

Cross-cultural communication

Data analysis

Education

Bachelor’s degree or higher in Fine Arts/Graphic Design/Digital Media/Film & Advertising

Tools

After Effects

Premiere Pro

VFX plugins

Motion Graphics

2D animation

Job description

Senior Brand Creative Manager

Remote - APAC Region

Job Description

1. Creative Strategy & Production: Responsible for the ideation, scriptwriting, and production of visual assets across overseas markets, including brand videos, UA (User Acquisition) performance ad creatives, community UGC (User-Generated Content) viral hooks, and app store visual storefronts (App Store / Google Play).

2. Tailored Audience Campaigns: Formulate customized creative strategies aligned with seasonal themes or IP collaborations (leveraging tags such as Art, Female-oriented, Hardcore Competitive, etc.) to deliver high emotional resonance and precise visual positioning for diverse target demographics.

3. Global Aesthetic Excellence: Maintain premium international aesthetic standards; strictly control color grading, composition, pacing, and visual sophistication to ensure deliverables resonate with local cultural sensibilities while firmly rejecting low-brow, low-quality, or formulaic user acquisition tropes.

4. Cross-Functional & Vendor Management**: Guide and collaborate with visual designers, 3D/video editors, and external vendors to execute creative concepts efficiently and at high quality; translate creative intent into structured, logical design briefs for production teams.

5. Data-Driven Optimization: Routinely analyze full-funnel performance metrics (e.g., CPM, retention rates, CTR, CVR) with strong logical reasoning; agilely diagnose creative fatigue or friction points based on data, and rapidly deploy systematic iteration and optimization plans.

Job Requirements

1. Industry Experience: 5+ years of experience in overseas gaming brand video production, with a deep capacity to empathize with the emotional pain points, subcultures, and nuances of players across different global regions.

2. Technical Mastery & Cinematography: Highly proficient in video editing software such as After Effects and Premiere Pro, with the ability to skillfully utilize VFX plugins; expertise in Motion Graphics (MG) and 2D animation is highly preferred. Masterful command of cinematic lens language, pacing, and artistic expression.

3. Strategic Thinking: Capable of providing robust logical frameworks for every creative pitch (e.g., justifying why specific visual metaphors or editing rhythms are utilized), expertly balancing the intersection of "brand identity" and "UA acquisition efficiency."

4. Educational Background & Passions: Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields is preferred. Strong passion for and deep understanding of global pop culture, anime/manga IPs, or the Virtual YouTuber (VTuber) ecosystem is a significant plus.

5. Language Skills: Professional working proficiency in Chinese and English is required; fluency in Japanese as a working language is a highly valued plus.

6. Portfolio: A professional portfolio or a link to your showcase is required upon application.

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