Growth-Driven Brand Marketing Partner (Remote)

thatgamecompany; United States; Remote; USD 78,500 - 145,000; Full time

Benefits offered by this job

Paid Time Off

Medical, dental, and vision coverage

Pet Insurance

Compassionate leave

Pre-tax wellness stipend

Pre-tax work from home stipend

401K with company match

Mental health resources

Discount portal

Diversity initiatives

Personal professional development support

Job summary

thatgamecompany is hiring a Brand Marketing Partner to lead how games resonate with audiences. This remote role involves driving social strategy, creator partnerships, and community growth. Responsibilities include executing brand strategies, launching impactful campaigns, and nurturing engagement across platforms like Discord and TikTok. Ideal candidates will have a proven record in audience growth, creativity, and strong communication skills. The salary range is $78,500 to $145,000 annually.

Qualifications

• Thrives in ambiguity and excited about building new initiatives.
• Proven track record of audience growth at a digital-first company.
• Strong creative and analytical skills for effective campaign design.
• Deep understanding of audience behavior across social media platforms.
• Excellent communication skills with versatility in voice.
• Experience leading complex projects from concept to execution.
• Genuine curiosity about underrepresented gaming audiences.
• Streaming skills are beneficial.

Responsibilities

• Define and execute growth-oriented social and brand strategies.
• Design and launch impactful digital and physical campaigns.
• Lead influencer initiatives from scouting to performance tracking.
• Nurture communities on platforms like Discord and TikTok.
• Create engaging content for various platforms.
• Build systems for replicable virality and engagement.
• Collaborate with cross-functional teams for narrative building.
• Gather insights from players and creators for strategy.

Skills

Entrepreneurial and self-driven

Audience growth scaling

Creative instincts with analytical discipline

Understanding of platform mechanics and creator culture

Excellent writing and communication skills

Experience managing cross-functional projects

Familiarity with gaming communities

On-camera communication skills

Job description

thatgamecompany is hiring a Brand Marketing Partner to lead how games resonate with audiences. This remote role involves driving social strategy, creator partnerships, and community growth. Responsibilities include executing brand strategies, launching impactful campaigns, and nurturing engagement across platforms like Discord and TikTok. Ideal candidates will have a proven record in audience growth, creativity, and strong communication skills. The salary range is $78,500 to $145,000 annually.