Global Brand & Campaign Lead

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Palo Alto Networks is seeking a Brand Manager to drive global brand and creative strategy at scale. You will shape platform narratives, govern brand voice, and partner with product marketing, media and events to deliver unified campaigns.

With 8–10+ years in brand marketing within tech, you will own campaign development, executive storytelling, and brand governance, elevating Trust, Innovation, and AI leadership across geographies and audiences.

Qualifications

• 8-10+ years brand marketing experience with a focus on integrated digital creative/campaign development, execution, paid media and experiential within a leading technology environment
• Proven ability to own campaign development, delivering on anticipated outcomes and shaping corporate & product narratives in creative, customer-first activations
• Demonstrated understanding of brand building principles and the consumer journey from awareness to consideration to demand gen

Responsibilities

• Leads the execution of global, innovative, and high impact campaigns and programs by being a driver of the work in partnership with teams across Marketing
• You are equal parts a big brand storyteller and tactical thinker, with deep expertise in campaign & creative development
• You can write a killer brief and are at home with teams across both creative and media
• You are a strong cross-functional collaborator, and can partner effectively with teams across disciplines including Product Marketing, Media, PR, Legal, Finance and internal/external creative agencies
• Understands how to execute on the brand strategy to drive business results
• Ensures the voice of the customer is consistently heard and incorporated into the thinking of brand and creative concepts
• Ensures the execution of all brand messages effectively capture the PANW voice and drive brand equity
• Influences others through the entire campaign dev journey to ensure input, alignment, and understanding of the campaign approach and details
• Contributes to the team culture of highly creative and ambitious marketers
• Drives the flawless execution of the Palo Alto Networks’ global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership
• Drives integrated campaign / creative development against the company’s brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels
• Executes on our full year modern marketing plan
• Partners with our internal Creative team to execute on our AI-first creative strategy that balances bespoke, world-class craft with scalable, repeatable asset production
• Leads the execution of our creative strategy and production for integrated, 360-degree global campaigns, ensuring seamless consistency across awareness, consideration, and demand generation stages of the user journey
• Partners closely with working teams across Product Marketing, Media, Events & Comms teams to develop strategically sound marketing briefs that drive our always on creative development process
• Ensures our brand standards, visual systems, and tone of voice are executed flawlessly, enabling global teams to execute with speed while maintaining absolute brand integrity
• Leads the always on execution of our Palo Alto Networks’ executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue and reinforce the company’s position as a trusted authority
• Owns brand health metrics, including awareness, consideration, recall, and sentiment among senior technology and security decision-makers globally
• Leverages data, research, and insight to continuously refine how we work across campaign & creative development
• Acts as a student that never graduates by driving documented post-mortems after every major piece of work is launched so we can incorporate those learnings into the way we work next time

Skills

Brand marketing

Campaign development

Creative direction

Cross-functional collaboration

Executive storytelling

Job description

Palo Alto Networks is seeking a Brand Manager to drive global brand and creative strategy at scale. You will shape platform narratives, govern brand voice, and partner with product marketing, media and events to deliver unified campaigns.

With 8–10+ years in brand marketing within tech, you will own campaign development, executive storytelling, and brand governance, elevating Trust, Innovation, and AI leadership across geographies and audiences.