Global Brand Architect, B2B Ads

Amazon; New York (NY); On-site; USD 185,000 - 250,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Ads is seeking a Principal Brand Strategist to own the development and evolution of the brand strategy, defining how we show up to advertisers, agencies, and marketing decision-makers worldwide.

This role shapes global brand architecture, positioning, and narrative across all B2B touchpoints, serving as the strategic backbone behind how Amazon Ads is perceived in the marketplace.

Qualifications

• 10+ years of brand strategy experience with focus on B2B or enterprise marketing.
• Proven track record of owning brand strategy for a technology/advertising platform.
• Experience building brand architecture for multi‑product portfolios.
• Ability to influence senior leadership (VP+) and align large, matrixed organizations.

Responsibilities

• Own and evolve end-to-end brand strategy for Amazon Ads across products and services.
• Define how Amazon Ads differentiates in the B2B advertising marketplace.
• Develop scalable brand architecture for new products and market expansion.
• Influence VP+ leadership and cross-functional stakeholders to drive brand narratives.

Skills

Brand strategy

B2B marketing

Executive influence

Brand architecture

Stakeholder management

Education

Bachelor's degree

Job description

Amazon Ads is seeking a Principal Brand Strategist to own the development and evolution of the brand strategy, defining how we show up to advertisers, agencies, and marketing decision-makers worldwide.

This role shapes global brand architecture, positioning, and narrative across all B2B touchpoints, serving as the strategic backbone behind how Amazon Ads is perceived in the marketplace.