Global B2B Marketing Leader for Growth & Brand

Ziff Davis; Town of Texas (WI); On-site; USD 195,000 - 225,000; Full time

Benefits offered by this job

Competitive salaries and comprehensive

Health and wellness benefits

Flexible Time Off

Paid holidays

Family building and caregiving support

Fitness Reimbursement

Employee Resource Groups

Job summary

Spiceworks Ziff Davis seeks a seasoned VP of Marketing to lead global B2B marketing, shaping multi-brand strategy and full-funnel execution that drives revenue and market leadership in tech-marketing solutions. You will partner with Sales, Product, and Finance to build a high-performing global marketing organization.

This role demands 15+ years in marketing leadership, 10+ years managing senior leaders, and a track record of scaling brands while optimizing large marketing budgets and P&L.

Qualifications

• 15+ years of progressive marketing leadership experience in B2B technology or marketing solutions, with global/multi-brand exposure.
• 10+ years managing senior marketing leaders across multiple disciplines and geographies.
• Proven track record of revenue growth, scaling marketing orgs, and managing large budgets and P&L.
• Strong business acumen, data-driven mindset, and commercial orientation; translate marketing performance to sales leadership.
• Experience in global, matrixed orgs across Americas, EMEA, APAC.
• Excellent communication, presentation, and executive presence with C-suite influence.
• Bachelor’s degree, MBA or relevant master’s preferred.
• Experience in tech marketing, martech, data analytics, digital marketing, and community/partner marketing is desirable.

Responsibilities

• Lead global B2B marketing strategy and multi-brand execution aligned to business objectives.
• Own the marketing P&L; manage significant budget across growth channels, partnerships, brand, and demand generation.
• Build and scale a world-class global marketing org; define structure, goals, KPI frameworks, culture.
• Drive demand gen, ABM, funnel optimization, and new-logo acquisition at scale.
• Lead brand transformation and consistent global messaging across channels and geographies.
• Develop ecosystem/partner marketing programs and data-driven insights.
• Collaborate with Sales leadership to align marketing and sales motions and enablement.
• Partner with Product, CS, Finance, and Analytics to influence product direction and pricing.
• Monitor market trends and emerging tech to identify growth opportunities.
• Define and report KPIs like marketing-sourced revenue, CAC, CLV, and brand metrics.
• Act as external ambassador and thought leader to build brand reputation.

Skills

Strategic leadership

Budget management

Executive communication

Growth marketing

Education

Bachelor's degree

MBA or relevant master’s degree

Job description

Spiceworks Ziff Davis seeks a seasoned VP of Marketing to lead global B2B marketing, shaping multi-brand strategy and full-funnel execution that drives revenue and market leadership in tech-marketing solutions. You will partner with Sales, Product, and Finance to build a high-performing global marketing organization.

This role demands 15+ years in marketing leadership, 10+ years managing senior leaders, and a track record of scaling brands while optimizing large marketing budgets and P&L.