B2B Marketing Lead: Campaigns, Content & Growth

Techstra Solutions; Pittsburgh (Allegheny County); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Paid time off and holidays

Health, dental, and vision benefits

401(k) and/or retirement benefits

Opportunities for professional growth

Job summary

Techstra Solutions is seeking a Marketing Manager to support the execution of marketing initiatives that strengthen brand awareness, generate leads, support business development, and enhance client and prospective client engagement across digital marketing, content marketing, event marketing, traditional media, and business development channels.

The Marketing Manager will be a hands-on contributor responsible for planning, coordinating, and executing marketing campaigns while collaborating with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• 4+ years of progressive marketing experience, preferably in B2B technology, consulting, professional services, staffing, or related industries.
• Experience executing digital marketing, social media, email marketing, content marketing, PR, and events programs.
• Strong writing, editing, and proofreading skills with attention to grammar and accuracy.
• Experience supporting lead generation, brand awareness, and business development initiatives.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Analytical mindset with experience using marketing performance data to drive decisions.

Responsibilities

• Execute integrated multi-channel marketing campaigns to support brand awareness, lead generation, and growth.
• Coordinate campaign planning, execution, tracking, and optimization.
• Develop go-to-market messaging for consulting, technology, data, AI, digital transformation, and talent services.
• Support ABM, targeted outreach, and business development initiatives.

Skills

B2B marketing

Project management

Content development

Data-driven decision making

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Marketing automation tools

Email marketing platforms

Web analytics tools

Job description

Techstra Solutions is seeking a Marketing Manager to support the execution of marketing initiatives that strengthen brand awareness, generate leads, support business development, and enhance client and prospective client engagement across digital marketing, content marketing, event marketing, traditional media, and business development channels.

The Marketing Manager will be a hands-on contributor responsible for planning, coordinating, and executing marketing campaigns while collaborating with