Global Audience Growth & Content Strategy Director

Condé Nast; New York, Northern (NY, KY); Hybrid; USD 185,000 - 230,000; Full time

Job summary

WIRED seeks anExecutive Director to lead audience development and content strategy across its global editions. You will shape how stories are packaged, drive subscriber growth, and align editorial with social, analytics, and revenue goals.

The role oversees the WIRED app, newsletters, and social platforms, collaborating with commerce and editorial leadership to maximize audience value and monetization.

Qualifications

• Extensive experience in fast-paced digital news publishing.
• Experience optimizing content for subscriptions, commerce and sponsored editorial.
• Experience with publishing and analytics tools including SocialFlow, CrowdTangle, Facebook Insights, Parse.ly, and Google Analytics.

Responsibilities

• Lead audience development and social promotion for WIRED editions worldwide.
• Drive subscriber growth and convert engaged readers into paying subscribers.
• Develop and optimize subscriber-focused editorial experiences and premium content.
• Grow direct relationships with audiences across newsletters, apps, podcasts, events, and owned platforms.
• Provide guidance on SEO best practices and train teams to future-proof traffic and audience reach.
• Hire, onboard and develop a global team of 12–15 people and collaborate with stakeholders across commerce and revenue.

Skills

Audience development

SEO optimization

Analytics

Social media strategy

Editorial leadership

Revenue optimization

Tools

SocialFlow

CrowdTangle

Facebook Insights

Parse.ly

Google Analytics

Job description

WIRED seeks anExecutive Director to lead audience development and content strategy across its global editions. You will shape how stories are packaged, drive subscriber growth, and align editorial with social, analytics, and revenue goals.

The role oversees the WIRED app, newsletters, and social platforms, collaborating with commerce and editorial leadership to maximize audience value and monetization.