Global Advertising Brand Manager - Campaigns & Partnerships

Amazon; Seattle (WA); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking an Advertising Brand Manager to own end-to-end AWS advertising campaigns across sports partnerships, brand, and product. You will manage strategy, creative development, production, trafficking, and post-campaign measurement across broadcast, digital, social, streaming, and out-of-home channels.

The role requires 6+ years in marketing, data-driven decision making, and experience leading cross-functional programs.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience communicating results to senior leadership.
• Experience creating and executing integrated marketing lead generation campaigns.

Responsibilities

• Own end-to-end activation of a portfolio of advertising campaigns across sports partnerships, brand, and product.
• Manage the full campaign lifecycle: strategy alignment, creative development, production, trafficking, and post-campaign evaluation across channels.
• Champion creative excellence: push strategy and partners to deliver breakthrough work that earns cultural attention and builds brand fame.
• Proactively identify opportunities for brand growth and develop campaign plans aligned to objectives.
• Own the full lifecycle of all mass advertising campaigns for AWS sports partnerships (NFL, NBA/WNBA, F1).
• Define and execute partnership activation strategy showing AWS impact for each league/media partner.
• Serve as the primary brand interlock with the Sports Partnerships Marketing Team.
• Manage partnership relationships, contracts, activation timelines, and resource negotiations.
• Serve as the day-to-day business relationship owner for external creative/production agencies.
• Manage creative production workflows, budgets/POs, localization, and multi-channel delivery.
• Set and hold a high creative bar with agency partners through briefs and post-campaign evaluations.
• Support agency RFI/RFP processes including scope definition and onboarding.
• Own and manage advertising budget for the campaign portfolio with spend optimization and ROI.

Skills

Marketing experience

Data-driven decision making

Cross-functional collaboration

Leadership to senior stakeholders

Campaign strategy & execution

Tools

Excel

Tableau

Job description

Amazon is seeking an Advertising Brand Manager to own end-to-end AWS advertising campaigns across sports partnerships, brand, and product. You will manage strategy, creative development, production, trafficking, and post-campaign measurement across broadcast, digital, social, streaming, and out-of-home channels.

The role requires 6+ years in marketing, data-driven decision making, and experience leading cross-functional programs.