GEO & SEO Architect — Associate Director

VML; Dallas (TX); Hybrid; USD 75,000 - 180,000; Full time

Job summary

VML in Dallas seeks an Associate Director, SEO (GEO) to lead enterprise-grade discoverability initiatives, blending traditional search with AI-generated answers for a global client portfolio.

You will facilitate strategy workshops, design scalable prompt sets, and drive post‑launch optimization across markets, languages, and products in a hybrid, US-wide context. Strong leadership and client‑facing skills are essential.

Qualifications

• 6-8 years experience in SEO; agency experience preferred.
• GEO/AI visibility experience including prompt set design and LLM-oriented content briefing.
• Experience facilitating client-facing workshops and strategy sessions.
• Hands-on demo environment work with client training and adoption.

Responsibilities

• Lead structured strategy sessions with client stakeholders to set content categories and prompts.
• Translate content framework output into actionable briefs for client teams.
• Build and expand prompt sets for multiple products, languages, and markets.
• Manage post-launch optimization loops, uplift reporting, and ongoing GEO cadence.
• Demonstrate platform credibility in client sessions and co-branded engagements.

Skills

Workshop facilitation

SEO

GEO/AI visibility

Client facing

Leadership

Tools

Profound

Peec

Adobe

SEMRush

Deepcrawl

Screaming Frog

MOZ

Job description

VML in Dallas seeks an Associate Director, SEO (GEO) to lead enterprise-grade discoverability initiatives, blending traditional search with AI-generated answers for a global client portfolio.

You will facilitate strategy workshops, design scalable prompt sets, and drive post‑launch optimization across markets, languages, and products in a hybrid, US-wide context. Strong leadership and client‑facing skills are essential.