GEO & AI Discovery Growth Lead

Apple, Inc.; Culver City (CA); Presencial; USD 177.000 - 266.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical and dental coverage

Retirement benefits

Tuition reimbursement

Stock programs

Relocation assistance

Bonuses or commissions

Descripción de la vacante

Apple Services in Culver City, CA is seeking a seasoned GEO/SEO leader to own the roadmap and drive growth across AI and traditional search, coordinating with content, analytics, and product marketing. This role requires strategic planning and hands‑on optimization across AI answer engines and third‑party surfaces.

Day to day, you will develop and refine SEO strategy, partner with content teams to shape workflows, and collaborate with analytics to measure impact and guide leadership decisions.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in SEO, organic growth, or digital marketing, with a focus on driving measurable traffic and lead generation.
• Experience developing and executing organic search strategy across multiple product lines or business units.
• Experience with Profound, SEMRush, BrightEdge or similar GEO/SEO intelligence platforms.

Responsabilidades

• Define and own the GEO roadmap and program, setting priorities across AI answer engines (AI Overviews, ChatGPT, Perplexity, and others) and traditional organic search.
• Drive cross‑channel GEO execution across Reddit, YouTube, and third‑party editorial surfaces, coordinating with internal teams to maintain momentum.
• Develop and refine SEO strategy across multiple Services product lines, identifying high‑impact content and optimization opportunities.
• Partner with Content teams to shape organic‑first content workflows, editorial standards, and production priorities.
• Collaborate with Analytics to establish GEO and SEO measurement frameworks, track performance, and translate data into actionable recommendations for leadership.
• Align business line stakeholders on organic growth priorities, serving as the subject‑matter authority on search and AI discoverability trends.
• Manage technical SEO fundamentals: structured data, content formatting, crawlability, and page performance, in coordination with web and engineering partners.
• Monitor the evolving search and AI landscape, proactively adapting strategy as platforms and algorithms change.

Conocimientos

SEO strategy

GEO leadership

Cross-functional leadership

Educación

Bachelor’s degree

Herramientas

Profound

SEMrush

BrightEdge

Descripción del empleo

Apple Services in Culver City, CA is seeking a seasoned GEO/SEO leader to own the roadmap and drive growth across AI and traditional search, coordinating with content, analytics, and product marketing. This role requires strategic planning and hands‑on optimization across AI answer engines and third‑party surfaces.

Day to day, you will develop and refine SEO strategy, partner with content teams to shape workflows, and collaborate with analytics to measure impact and guide leadership decisions.