GEO & SEO Director — Lead Strategy & Growth

Interpublic; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Group in the United States is seeking a GEO leader at Director level to define where GEO creates value, guide account teams, and shape conversations with clients across a focused portfolio. This is an individual contributor role to start, with potential to grow a GEO team as engagements scale.

You will stay current on generative AI-powered search, educate and enable teams, and help build scopes and staffing plans while supporting new business efforts and pitches.

Qualifications

• Substantial digital marketing experience with emphasis on SEO and GEO.
• Experience leading SEO/GEO engagements for enterprise clients across a portfolio.
• Proven track record of advancing client partnerships and generating new business.
• Strong understanding of the evolving search industry and key players.

Responsibilities

• Be the GEO expert for the portfolio.
• Learn each client's business and define the GEO role to support them.
• Stay current on generative AI-powered search and share learnings with the team.
• Educate and enable account teams.
• Explain GEO capabilities, use cases, and value to teams.
• Help teams spot opportunities and shape GEO ideas for client conversations.
• Join client conversations to explain GEO and explore needs.
• Shape recommendations and grow the work.
• Run ad hoc analyses to assess GEO performance or potential and turn results into clear recommendations.
• Present strategies to clients and internal stakeholders, from analysts to C-level executives.
• Work with account teams, leadership, and Finance to build scopes and staffing plans.
• Support new business efforts, including pitches and case studies.
• Partner with teams on test-and-learn programs and refine GEO approaches.
• Build toward a team; initial role is individual contributor with potential to scale a GEO team.

Skills

SEO & GEO strategy

Client engagement

Presentation skills

Cross-functional collaboration

Independent problem solving

PowerPoint proficiency

Tools

Bluefish

Profound

Job description

Omnicom Group in the United States is seeking a GEO leader at Director level to define where GEO creates value, guide account teams, and shape conversations with clients across a focused portfolio. This is an individual contributor role to start, with potential to grow a GEO team as engagements scale.

You will stay current on generative AI-powered search, educate and enable teams, and help build scopes and staffing plans while supporting new business efforts and pitches.