GEO & AI Discovery Strategist

Apple; Cupertino (CA); Presencial; USD 186.000 - 280.000; Jornada completa

Descripción de la vacante

Apple Inc. is seeking a Senior GEO/SEO leader to own the Generative Engine Optimization roadmap across Services. You will set strategy, align stakeholders, and drive hands-on optimization for AI answer engines and traditional search across multiple product lines.

You will collaborate with Content, Analytics, and engineering teams to shape content workflows, measure impact, and deliver measurable growth in organic visibility. This role blends strategic planning with practical execution.

Formación

• 8+ years of experience in SEO, organic growth, or digital marketing.
• Experience developing and executing organic search strategy across multiple product lines or business units.
• Experience with GEO/SEO intelligence platforms such as Profound, SEMRush or BrightEdge.

Responsabilidades

• Define and own the GEO roadmap and program, setting priorities across AI answer engines and traditional organic search.
• Drive cross-channel GEO execution across Reddit, YouTube, and third-party editorial surfaces.
• Develop and refine SEO strategy across multiple Services product lines; identify high-impact content opportunities.
• Partner with Content teams to shape organic-first content workflows and production priorities.
• Collaborate with Analytics to establish GEO/SEO measurement frameworks and translate data into recommendations.
• Align stakeholders on organic growth priorities and stay ahead of search/AI trends.
• Manage technical SEO fundamentals: structured data, crawlability, and page performance with web/engineering teams.
• Monitor evolving search and AI landscape and adapt strategy accordingly.

Conocimientos

SEO experience

Organic growth

Digital marketing

Cross-functional collaboration

Analytical skills

Educación

Bachelor’s degree in Marketing/Communications/Business or related field

Herramientas

Profound

SEMRush

BrightEdge

Descripción del empleo

Apple Inc. is seeking a Senior GEO/SEO leader to own the Generative Engine Optimization roadmap across Services. You will set strategy, align stakeholders, and drive hands-on optimization for AI answer engines and traditional search across multiple product lines.

You will collaborate with Content, Analytics, and engineering teams to shape content workflows, measure impact, and deliver measurable growth in organic visibility. This role blends strategic planning with practical execution.