Generator Specialist

Canter Power Systems; Atlanta (GA); On-site; USD 60,000 - 80,000; Full time

Job summary

Canter Power Systems is hiring for a sales position focused on expanding its residential standby generator market in Atlanta, GA. The role involves managing leads, conducting in-home sales, and educating homeowners about products. A strong background in direct-to-consumer sales is preferred, with a focus on achieving sales goals. The position offers autonomy in territory management and opportunities to grow your income through performance-based compensation. Interested candidates should possess excellent communication and sales closing skills.

Qualifications

• Minimum of five years of proven experience in direct-to-consumer sales strongly preferred.
• Demonstrated success in meeting or exceeding sales goals.
• Highly self-motivated and results-driven.

Responsibilities

• Manage and convert leads within your assigned territory.
• Conduct in-home sales appointments with prospective customers.
• Educate homeowners on our products and value proposition.
• Match customer needs with appropriate solutions and budgets.

Skills

Direct-to-consumer sales

Customer communication

Sales closing

Job description

Description

What We Do & Why You Should Join Us

Canter Power Systems is the largest residential standby generator installer in the United States. We’ve experienced unmatched growth over the last several years—and we’re just getting started.

Today, fewer than 5% of U.S. homes have standby generator systems. As extreme weather events and grid instability increase, we expect that number to grow to 10% over the next several years. Our mission is to lead that growth and help homeowners protect what matters most.

Canter Power Systems currently operates in eight states and is the largest residential standby generator installation partner for The Home Depot. We also serve as the exclusive provider for additional utility partners nationwide.

We’ve built a best-in-class installation and operations model. Our next phase of growth depends on expanding a high-performing sales organization—and that’s where you come in.

The Challenges You’ll Help Solve

• Building and scaling a national sales organization with consistent, predictable close rates
• Improving in-home sales effectiveness through better customer communication
• Increasing generator adoption by clearly aligning customer needs, budgets, and solutions

Your Role & Responsibilities

We are hiring you to help establish and grow a new market within our expanding sales organization.

In This Role, You Will

• Manage and convert leads within your assigned territory
• Conduct in-home sales appointments with prospective customers
• Educate homeowners on our products and value proposition
• Match customer needs with appropriate solutions and budgets
• Build trust and deliver a best-in-class customer experience

Additional Responsibilities Include

• Becoming a subject-matter expert on our products, installation process, and market position
• Staying aligned with the broader Canter sales team on industry trends and customer insights
• Representing the voice of the customer to help refine sales messaging and strategy

Success in this role is directly tied to your ability to effectively sell and close residential generator solutions.

Day-to-Day Experience

Training & Onboarding

• Participate in structured, in-class training focused on generator sales and processes
• Shadow experienced sales professionals through ride‑along opportunities
• Transition into independent selling once fully trained and confident

Ongoing Responsibilities

• Operate with full autonomy in your assigned territory
• Attend appointments that are scheduled for you—no cold calling required
• Work approximately 60 warm, qualified appointments per month
• Improve close rates over time through coaching, feedback, and experience
• Optional outbound prospecting to boost performance and leaderboard rankings

We provide the tools, training, and support you need to succeed—so you can focus on selling, serving customers, and growing your income.

Positions Available

• Atlanta, GA
• Greenville, SC
• Myrtle Beach, SC
• Richmond, VA
• Virginia Beach, VA
• Knoxville, TN
• Birmingham, AL
• Raleigh, NC

Requirements

• Minimum of five (5) years of proven experience in direct-to-consumer sales strongly preferred
• Demonstrated success in meeting or exceeding sales goals
• Highly self‑motivated and results‑driven, with the ability to thrive in a performance‑based compensation and bonus environment