Generative Search Strategist for Brand Discovery

abbott; Illinois; On-site; USD 129,000 - 259,000; Full time

Job summary

Abbott Park, IL-based Generative Search Strategist will optimize Abbott’s enterprise digital presence, blending traditional SEO with GEO and AI-driven discovery to boost visibility across Abbott.com and related brand platforms.

You will define architectures, governance, and roadmaps for AI-search, work cross-functionally with content, digital marketing and public affairs teams, and translate insights into scalable playbooks and dashboards.

Qualifications

• Bachelor’s degree in marketing, digital, or communications.
• 8–10+ years in search, digital marketing or content optimization.
• Deep understanding of modern SEO and generative search concepts.
• Experience optimizing corporate websites and brand content ecosystems.

Responsibilities

• Define and execute traditional and generative search strategies across content and technical pillars.
• Establish operating model and governance for cross-functional delivery.
• Govern enterprise-wide search standards, including schema and metadata.
• Build AI-search roadmaps aligned to brand and business goals.
• Monitor trends and adjust strategies based on audience behavior and algorithms.

Skills

SEO and generative search concepts

Experience with SEO analytics tools

Cross-functional collaboration

Strong communication skills

AI-driven search understanding

Education

Bachelor’s degree in marketing/digital/communications

8–10+ years in search or digital marketing

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Job description

Abbott Park, IL-based Generative Search Strategist will optimize Abbott’s enterprise digital presence, blending traditional SEO with GEO and AI-driven discovery to boost visibility across Abbott.com and related brand platforms.

You will define architectures, governance, and roadmaps for AI-search, work cross-functionally with content, digital marketing and public affairs teams, and translate insights into scalable playbooks and dashboards.