Generative Search Strategist: AI-Driven Brand Discovery

Thornton Tomasetti; United States; On-site; USD 129,000 - 259,000; Full time

Benefits offered by this job

Free medical coverage

Strong retirement plan

Tuition reimbursement

FreeU education benefit

Global employer recognized

Job summary

Abbott Park, IL or Willis Tower, Chicago, positions are onsite, focusing on optimizing Abbott’s digital presence across enterprise properties and related brands. The role blends SEO with Generative Engine Optimization to surface brand content effectively in AI-driven discovery platforms.

The candidate will drive content strategies, establish governance, and build dashboards to measure impact while collaborating with content, digital marketing and public affairs teams.

Qualifications

• Bachelor’s degree in marketing, digital, communications, or a related field.
• 8–10+ years of experience in search, digital marketing, or content optimization.
• Deep understanding of modern SEO and generative search concepts.

Responsibilities

• Define and execute traditional and generative search strategies to improve Abbott’s presence in AI-generated search results.
• Establish operating model and governance to drive cross-functional integration.
• Govern enterprise-wide search standards including site architecture and metadata.

Job description

Abbott Park, IL or Willis Tower, Chicago, positions are onsite, focusing on optimizing Abbott’s digital presence across enterprise properties and related brands. The role blends SEO with Generative Engine Optimization to surface brand content effectively in AI-driven discovery platforms.

The candidate will drive content strategies, establish governance, and build dashboards to measure impact while collaborating with content, digital marketing and public affairs teams.