AI-Driven Generative Search Strategy Lead

Thornton Tomasetti; Illinois; Hybrid; USD 129,000 - 259,000; Full time

Job summary

Abbott Park, IL-based Generative Search Strategist will lead traditional and AI-driven search initiatives across Abbott’s corporate digital properties. You’ll architect SEO and GEO strategies, govern standards, and translate insights into actionable plans for content teams.

Collaborating with marketing, content, and public affairs, you’ll optimize for AI discoverability, build dashboards, and mentor stakeholders on best practices in a fast-evolving search landscape.

Qualifications

• Bachelor’s degree in marketing, digital, communications, or a related field.
• 8–10+ years of experience in search, digital marketing, or content optimization.
• Deep understanding of modern SEO and generative search concepts.

Responsibilities

• Define and execute traditional and generative search strategies across Abbott’s properties.
• Govern enterprise-wide search standards, including schema and metadata, and content optimization.
• Build and maintain AI-search roadmaps aligned to brand goals.
• Monitor AI-generated answers and improve representation in search results.
• Provide training and guidance to content creators and digital stakeholders.

Skills

SEO

Generative search

Content optimization

Analytics tools

Education

Bachelor's degree in marketing, digital, communications, or related field

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Job description

Abbott Park, IL-based Generative Search Strategist will lead traditional and AI-driven search initiatives across Abbott’s corporate digital properties. You’ll architect SEO and GEO strategies, govern standards, and translate insights into actionable plans for content teams.

Collaborating with marketing, content, and public affairs, you’ll optimize for AI discoverability, build dashboards, and mentor stakeholders on best practices in a fast-evolving search landscape.