Senior Graphic Designer – Digital Marketing & Generative AI

Loxo; California (MO); Remote; USD 90,000 - 120,000; Full time

Job summary

Loxo is seeking a Senior Graphic Designer to join our Marketing team, blending digital marketing, motion, web design, and generative AI to deliver brand‑ready creative across our campaigns.

You’ll partner with Marketing, Growth and Social to craft assets for paid ads, social, websites, app stores, and lifecycle campaigns, while using AI to accelerate production and exploration of visuals.

Qualifications

• 5+ years of professional graphic/digital design with a strong portfolio.
• Experience designing marketing creative for consumer mobile apps or subscriptions.
• Advanced proficiency with Figma, design systems, and components.
• Proficient in Adobe Creative Cloud and motion/video workflows.
• Experience using generative AI in production.

Responsibilities

• Concept and design digital marketing assets across web, paid media, social, app stores, and campaigns.
• Create performance advertising for YouTube, Meta, TikTok, and other channels.
• Produce motion graphics and short-form video for social platforms.
• Design and maintain websites and landing pages in WordPress.
• Adapt creative for multiple platforms and formats.
• Use generative AI to develop concepts, imagery, and variations.
• Art direct and refine AI-generated content into production-ready work.
• Build AI prompts, templates, and workflows to improve quality and speed.
• Review AI-assisted work for bias, artifacts, and brand risk.
• Present concepts and rationale to stakeholders and incorporate feedback.
• Collaborate with Growth/Marketing to evaluate creative performance.
• Manage multiple projects and deadlines with accuracy.

Skills

Brand design

Digital advertising

Social creative

Websites/landing pages

Figma

WordPress

HTML/CSS

Generative AI tools

Adobe Creative Cloud

Motion design

Education

Bachelor’s degree in Graphic Design, Art, Visual Communication, or related discipline

Tools

WordPress

HTML/CSS

Adobe After Effects

Photoshop

Illustrator

Premiere Pro

Job description

Senior Graphic Designer – Digital Marketing & Generative AI

We are a profitable, growing, remote-first technology company headquartered in San Jose, CA. Our communication apps including TextFree, Sideline, and Index have been downloaded by hundreds of millions of iOS and Android users worldwide.

We’re looking for a Senior Graphic Designer to join our Marketing team and create compelling digital experiences and marketing creative across our brands.

The Role

This is a hands‑on design role combining digital marketing, motion/video, web design, and generative AI.

You’ll partner with Marketing, Growth, and Social teams to develop high‑quality creative for paid advertising, social media, websites and landing pages, app stores, and in‑app/lifecycle campaigns. You’ll also use generative AI throughout the creative process to explore concepts, develop imagery and video, create variations, and accelerate production.

We’re looking for someone with excellent design fundamentals who understands how to turn both traditional and AI‑assisted concepts into polished, original, brand‑ready creative.

What You’ll Do

• Concept and design digital marketing assets across web, paid media, social, app stores, and in‑app/lifecycle campaigns.
• Create performance advertising for YouTube, Meta, TikTok, and other paid acquisition channels.
• Produce motion graphics and short‑form video for YouTube, YouTube Shorts, TikTok, Instagram Reels, and other social platforms.
• Design and maintain websites and landing pages, including publishing and updating content in WordPress.
• Adapt and resize creative across different platforms, placements, markets, dimensions, and file formats.
• Use generative AI to develop concepts, imagery, video, creative variations, and new visual directions.
• Art direct, composite, retouch, and refine AI‑generated content into polished, production‑ready creative.
• Build reusable AI prompts, templates, reference libraries, and workflows that improve creative quality, consistency, and speed.
• Evaluate emerging AI creative tools and recommend solutions based on quality, control, security, workflow fit, and commercial‑use considerations.
• Review AI‑assisted work for artifacts, inaccuracies, bias, representation, brand risk, accessibility, and intellectual‑property concerns.
• Present concepts and creative rationale to stakeholders and incorporate feedback into final work.
• Partner with Growth and Marketing teams to evaluate creative performance and apply learnings to future campaigns.
• Manage multiple projects and deadlines while consistently delivering accurate, production‑ready work.
• Design with accessibility in mind, including legibility, hierarchy, color contrast, captions, and cross‑device usability.
• Follow company standards around confidential information, customer data, intellectual property, AI/model usage, representation, disclosure, and content provenance.

What We’re Looking For

• 5+ years of professional graphic/digital design experience with a strong portfolio demonstrating brand design, digital advertising, social creative, websites/landing pages, and conceptual work.
• Experience designing marketing creative for consumer‑facing mobile apps or subscription products.
• Advanced proficiency with Figma, including shared design systems and component libraries.
• Advanced experience with WordPress, HTML/CSS, and web‑content publishing, including familiarity with different WordPress themes and editors.
• Advanced proficiency with generative AI creative tools, such as ChatGPT, Claude, Perplexity, Midjourney, Runway, Adobe Firefly, Ideogram, Flux, Creatify, or similar platforms.
• Demonstrated professional experience using AI beyond basic prompting—including art direction, evaluation, compositing, retouching, and refining AI outputs into production‑quality creative.
• Experience with AI video, voice, audio, and/or avatar tools.
• Strong understanding of when generative AI adds value and when traditional design, illustration, photography, or production methods are more appropriate.
• Proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, After Effects, and Premiere Pro.
• Strong motion design and short‑form video skills, including pacing, sound, hooks, platform conventions, and visual storytelling.
• Excellent visual judgment and attention to detail, including the ability to identify subtle inconsistencies or artifacts in both AI‑ and designer‑generated work.
• Ability to take a creative brief from initial concept through final production, present creative rationale, and respond thoughtfully to feedback.
• Bachelor’s degree in Graphic Design, Art, Visual Communication, or a related discipline, or equivalent professional experience.
• Curiosity and willingness to continuously learn as creative and AI tools evolve.
• Commitment to responsible AI use, inclusive representation, accessibility, brand safety, and intellectual‑property standards.

Nice to Have

• Experience with the Kadence WordPress theme.
• Experience creating Apple App Store and Google Play Store creative, including screenshots, preview videos, and creative testing.
• Experience building AI‑first creative production workflows.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.