Be the AI-powered production force behind AppDirect's new demand generation and brand campaigns, owning end-to-end creation of AI-assisted marketing assets across paid ads, TV streaming commercials, social, and more.
Location
—
Seniority
Mid
Compared with 34 other Creative Production roles: Common across similar roles Unique to this role
What you'll do
Responsibilities
- Produce high-quality AI-assisted creative assets across the full channel mix: Google Ads, Meta Ads, display, carousels, static banners, GIFs, and motion graphics
- Create demo videos, explainer content, and TV/streaming commercials using AI video generation tools combined with traditional editing Common
- Execute across multiple formats and aspect ratios simultaneously, maintaining visual consistency and brand fidelity
- Drive video and animation production using AI generation tools (Runway, Kling, Hailuo) alongside After Effects and Premiere Common
- Build and maintain prompt systems and generation frameworks that consistently produce on-brand results
- Develop reusable creative templates and asset libraries that extend the team's production capacity
- Work closely with designers, writers, and demand generation partners as an integrated member of the brand team
What you'll need
Experience
- A portfolio demonstrating AI-assisted creative production for commercial or marketing use — range, quality, and brand-consciousness Common
- Hands-on experience with AI video and image generation tools: Runway, Kling, Midjourney, Firefly, Flux, Ideogram, or current equivalents Common
- Strong video editing and motion design skills — After Effects, Premiere Pro, CapCut, or equivalent Common
- Fluency in prompt engineering for consistent, controllable, brand-right results
- Ability to produce across multiple formats and channels simultaneously without losing visual coherence
- Awareness of legal and rights considerations around AI-generated content in paid advertising
- Plus: LoRA training or model fine-tuning for brand consistency; traditional motion design/animation/video background; B2B or developer-focused creative experience Common