Generalist Marketer San Francisco

Mintlify, Inc.; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation and equity

20 days paid time off

401k or RRSP

$420/mo. wellness stipend

100% coverage for Health, dental, and

Free Ubers to and from work

Free lunch and dinners

Annual team offsite

Job summary

Mintlify, Inc. is seeking a marketing professional to build repeatable systems for growth, including monthly spotlight series and pre/post-event playbooks. You will create content for Mintlify's social platforms and support field and product marketing initiatives aimed at developers.

You will own programs end-to-end on a small team, blending PLG and sales-assisted GTM, and track metrics to optimize pipeline, meetings, and signups while delivering measurable impact.

Qualifications

• Candidates should demonstrate strong executional and strategic capabilities and own programs end-to-end.
• Experience with hybrid GTM approaches spanning PLG and sales-assisted models is preferred.
• Proven ability to market to developers or technical B2B audiences.

Responsibilities

• Build repeatable systems like monthly spotlight series and event playbooks.
• Create content for Mintlify social media platforms (X, LinkedIn, etc.).
• Assist with field and product marketing initiatives as needed.
• Write for developers with an understanding of how they discover tools.
• Develop creative approaches to reach and market to customers.
• Track metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and optimize.

Skills

Executional skills

Strategic thinking

Hybrid GTM experience

Dev tools marketing

Content marketing

Job description

What you'll work on here

• Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
• Creating content for all Mintlify social media platforms (X, LinkedIn, others)
• Assisting with field marketing and product marketing initiatives as necessary
• Writing for developers - with a strong understanding of how developers discover and evaluate tools
• Coming up with creative ways to reach and market to our customers
• Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

What you bring to the table

• 2-5 years of experience at an early-stage startup, ideally within the marketing department
• Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
• Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
• Experience working in the dev tools or technical B2B audience space
• Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Company Benefits

• Competitive compensation and equity
• 20 days paid time off every year
• 401k or RRSP
• $420/mo. wellness stipend
• 100% coverage for Health, dental, vision
• Free Ubers to and from work
• Free lunch and dinners
• Annual team offsite (previously went to Alaska, Hawaii)