Field Marketer

Mintlify; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Health insurance

Wellness stipend

Free meals

Uber to/from work

Annual team offsite

Job summary

Mintlify is seeking an Event Marketing Manager to own the planning, execution, and measurement of our enterprise events, developer meetups, webinars, and sponsored conferences. You will drive pipeline targets, coordinate cross-functionally across sales, partnerships, and product marketing, and manage vendor relationships and post-event analysis.

The role requires 3–5 years in field or event marketing with a strong track record in B2B SaaS environments, plus data-driven decision making and CRM

Qualifications

• 3-5 years in field or event marketing with a significant events component.
• Experience owning the full lifecycle of events from strategy and budget to logistics and post-event analysis.
• Experience with enterprise event strategies targeting decision makers.
• Data-driven decision making with pipeline, lead quality, and cost-per-lead metrics.
• CRM and marketing automation proficiency to set up campaigns and attribution reports.
• Ability to stay calm under pressure and troubleshoot quickly.
• Bonus: Seed–Series B startup experience, ABM events, webinar platforms.

Responsibilities

• Own, project manage and run Mintlify hosted events (dinner, developer meetup, webinar, conference).
• Set pipeline targets and structured post-event follow-up; measure success by event-sourced pipeline.
• Coordinate across teams; create event briefs and manage multi-stakeholder projects.
• Build relationships with sales, partners, product marketing, and vendors to drive results.
• Balance tactical execution with strategic planning and oversee event logistics to maximize pipeline next quarter.

Skills

Event marketing

B2B SaaS

CRM automation

Data-driven

Lifecycle management

Enterprise events

ABM events

Tools

CRM tools

Webinar platforms

Job description

Why Mintlify?

We're on a mission to empower builders.

• Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

• Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

• Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

What you'll work on here

• Event execution: can own, project manage and run 1 Mintlify hosted dinner a month, 1 developer meetup a month, 1 webinar a month and 1 sponsored conference within our ICP.

• Accountability for company targets: Each event having defined pipeline targets, pre-event outreach plans, and structured post-event follow-up. Success measured by event-sourced pipeline of 20%.

• Cross-functional coordination: can create clear event briefs, assign responsibilities across teams, and keep complex multi-stakeholder projects on track

• Building strong relationships with sales, partner, product marketing, and external vendors - earning influence through reliability, follow through and results

• Operational excellence with strategic thinking. Can handle the logistics, overseeing onsite ops and thinking about which events will drive the most pipeline next quarter. Comfortable toggling between tactical execution and strategic planning

What you bring to the table

• 3-5 years in field or event marketing, with a significant events component, with at least 1-1 years at a B2B SaaS startup focused on technical buyers

• Data-driven decision making. Does not just run events because "we always go to this conference." Uses pipeline data, lead quality analysis, and cost-per-lead metrics to inform event selection and investment. Can push back on events that don't align with strategy, work with sales team to align events with goals, and can clearly communicate event ROI (or lack thereof) to leadership

• Experience personally owning the full lifecycle of events, from strategy and budget to logistics and post-event analysis. Not just someone who "helped with" events but someone who ran them

• Experience with enterprise event strategies targeting decision makers

• CRM and marketing automation proficiency: comfortable setting up event campaigns, building and sending emails, tracking leads, and building attribution reports. Does not need to be an admin but can work independently in the tools

• Ability to remain calm under pressure and troubleshoot quickly

• Bonus points: Experience working at a Seed > Series B startup, particularly in the devtools space and can understand the constraints of building a function without an established process or large team. Familiarity with webinar platforms and virtual event production. Experience with ABM (account-based marketing) event strategies.

Why you should join our marketing team

Marketers at Mintlify bring strong creative instincts and care deeply about how our story comes across. You'll have real ownership over campaigns, messaging, and the channels you run. We believe great marketing comes from great teams, not hierarchies. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll try new channels, test bold ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

• Competitive compensation and equity

• 20 days paid time off every year

• 401k or RRSP

• $420/month wellness stipend

• 100% coverage for Health, dental, vision

• Free Ubers to and from work

• Free lunch and dinners

• Annual team offsite (previously went to Alaska, Hawaii)