Developer Tools Marketer — End-to-End Campaign Builder & Growth

Mintlify; San Francisco (CA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Equity

PTO 20 days

Wellness stipend

Health, dental, vision

Transit benefits

Lunch and dinners

Annual team offsite

Job summary

Mintlify in San Francisco is seeking a versatile Marketing Generalist to join a small team and drive content creation, field marketing initiatives, and product marketing initiatives across channels.

You’ll own programs end-to-end on a lean team, craft developer-focused messaging, manage social content across X and LinkedIn, and help grow our PLG and sales-assisted motions through creative campaigns and measurement.

Qualifications

• 2-5 years of experience at an early-stage startup in marketing.
• Strong executional and strategic skills, able to own programs end-to-end on a small team.
• Hybrid GTM experience: comfortable with PLG and sales-assisted motions.
• Experience in the dev tools or technical B2B audience space is a plus.

Responsibilities

• Build repeatable content and campaigns that scale (monthly series, playbooks).
• Create content for Mintlify social platforms (X, LinkedIn, etc.).
• Help with field marketing and product marketing initiatives as needed.
• Write for developers with insight into how they discover and evaluate tools.
• Develop creative ways to reach and market to customers.
• Track metrics (pipeline influenced, meetings, signups, cost per meeting) and optimize them.

Skills

Startup marketing experience

Execution + strategy

Hybrid GTM

DevTools/B2B space

Social media milestones

Job description

Mintlify in San Francisco is seeking a versatile Marketing Generalist to join a small team and drive content creation, field marketing initiatives, and product marketing initiatives across channels.

You’ll own programs end-to-end on a lean team, craft developer-focused messaging, manage social content across X and LinkedIn, and help grow our PLG and sales-assisted motions through creative campaigns and measurement.