General Store Manager

verabradley; Baraboo (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Bonus eligible

Medical insurance

Dental insurance

Vision insurance

401k matching

Paid holidays

Paid time off

Life and AD&D insurance

Disability insurance

HSA

Job summary

Vera Bradley is seeking a General Store Manager in Baraboo, WI to lead daily store operations, drive sales, and deliver exceptional customer experiences. You will develop a strong team, manage performance, and ensure adherence to brand standards and policies.

You will mentor associates, analyze sales trends, and implement plans to meet KPIs while maintaining store integrity and customer focus. This role requires flexibility for evenings and weekends.

Qualifications

• Experience leading a retail team to meet or exceed store targets.
• Strong analytical skills to review daily sales trends.
• Ability to recruit, train and develop staff.

Responsibilities

• Drive sales and exceed store KPIs through leadership on the sales floor.
• Recruit, hire and develop a high-performing team with coaching and reviews.
• Uphold Vera Bradley brand standards and visual merchandising.
• Ensure store operations run smoothly with integrity and policy adherence.
• Communicate brand aesthetics and customer experience standards.

Skills

Retail management

Sales leadership

Team development

Customer service

Business acumen

Sales analytics

Education

High school diploma

Bachelor's degree in business

Job description

YOUR ROLE

As the General Store Manager, you OWN your store! You strive to exceed sales goals while delivering an exceptional customer experience and overseeing all aspects of store operations. You are passionate about developing a strong team to drive sales and deliver best-in-class customer service. "Operational Excellence" is your middle name, and your store always exemplifies Vera Bradley's brand standards. Above all, you are a brand ambassador, consistently modeling and upholding Vera Bradley's core values. You are committed to making the world a brighter place through every touchpoint!

YOUR RESPONSIBILITIES

• You have a passion for driving sales: You lead by example with an exceptional sales ability and a strong presence on the sales floor, setting the pace for your team! You have strong business acumen. You analyze reporting and daily sales trends to make the business decisions necessary to achieve your store's financial goals. You implement plans to meet your store's KPI goals.
• You're a people leader: You're passionate about recruiting, hiring and retaining a high-performing team. You're invested in your team's development and take pride in helping associates grow through training, performance feedback, individual development plans and annual performance reviews.
• You believe in teamwork: You consistently provide ongoing performance feedback through real-time coaching. You make consistently connecting with your team a priority and drive associate engagement by celebrating your team's progress and performance!
• Brand standards are your best friend: You uphold Vera Bradley's brand standards through exceptional visual merchandising. You communicate the brand's aesthetic, philosophy and lifestyle to associates and customers. You provide a clean, organized and inviting environment for all!
• You'v e got integrity! You do the right thing, always uphold Vera Bradley's core values and adhere to company policies and procedures.

YOU'D BE GREAT FOR THIS ROLE IF …

• You have 2+ years of prior retail management experience or proven Vera Bradley management ability.
• You're available to work evenings, weekends, and holidays to support store opening, closing and peak business needs.
• You're at least 18 years of age.
• You're a high school graduate (or equivalent), or ideally have a bachelor's degree in business, marketing or a related field.

ENVIRONMENTAL AND PHYSICAL DEMANDS

• The requirements listed in this job description are representative of the essential duties, responsibilities, knowledge, skills and/or abilities as well as the environmental and physical demands an individual must meet to successfully perform this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Constant walking and standing; frequent bending, stooping and reaching.
• Strong sensory skills such as good eyesight, good hearing, and dexterity.
• Ability to consistently lift 10-35 lbs.; Occasionally lift up to 55 lbs. with the ability to push or pull more than 55 lbs.
• Occasional overnight travel as required for company business.

BENEFITS

• Bonus eligible position, bonus based on achievement of company metrics
• Medical insurance PPO and High Deductible Health Plan options
• Dental insurance, no cost preventative and 80%/20% restorative up to $2k per year
• No cost vision benefit for those electing medical insurance
• 401k with generous company match, immediate vesting (age and service requirement)
• Generous MTO (Managed Time Off)
• 9 paid company holidays
• Volunteer paid time off
• Paid bereavement leave
• 2X salary employer provided life and AD&D insurance
• Employer paid short-term disability insuranceEmployer paid long-term disability insurance
• HSA with employer contribution
• Flexible spending accounts
• Ancillary benefits including identity protection, legal services and pet insurance and individual policies through Aflac
• EAP with access to work/life wellness support including no cost unlimited telephonic counseling services
• Holistic wellness program providing no cost access to a variety of financial, physical and mental wellness experts
• Annual birthday gift
• Generous product discount
• Professional development assistance and resources
• Fitness centers at corporate offices
• DailyPay option for wage payment
• Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affi…

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, comp