General Sales Manager

Suburban-Ford-of-Waterford; Waterford Charter Township (MI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

Suburban Ford of Waterford is recruiting a General Sales Manager to lead the sales team, drive performance, and elevate customer experience at our Waterford dealership. You will manage daily activities, guide Sales Managers, and ensure pricing accuracy and inventory readiness on the lot.

The role requires at least 5 years of automotive sales leadership, strong OEM knowledge, and experience with DMS like CDK/Reynolds. Ford certification and omnichannel sales experience are preferred.

Qualifications

• 5+ years of automotive sales leadership experience.
• 2+ years as Sr. Sales Manager or GSM in a franchise dealership.
• Strong knowledge of OEM processes, inventory management, and dealership financials.
• Experience with dealership management systems (CDK, Reynolds & Reynolds) and CRM tools.
• Understanding of F&I processes and compliance regulations in the U.S.
• Experience with digital retailing and omnichannel sales strategies.
• Ford OEM certification or leadership training programs preferred.

Responsibilities

• Lead the sales process and hold Sales Managers and staff accountable to Lithia sales processes and customer experience.
• Direct daily activity with the sales team to meet volume and productivity goals.
• Engage with customers and assist when needed to close sales.
• Recruit, train, and develop sales staff through coaching and role-play.
• Prepare work schedules and participate in monthly store meetings.
• Oversee month-end procedures and ad-sourcing communication.

Skills

Sales leadership

CRM tools

Team coaching

Omnichannel sales

Digital retailing

Education

High School diploma or equivalent

Tools

CDK

Reynolds & Reynolds

CRM tools

Job description

Dealership:L0434 Suburban Ford of WaterfordSuburban Ford of WaterfordDrive Your Career Forward with Lithia & DrivewayAt Lithia & Driveway, we're powered by people and driven to deliver results. As one of the largest automotive retailers in North America, we're focused on growing leaders who want to make an impact—both in their store and across the company.We are looking for a General Sales Manager to lead, develop, and inspire our sales team at Suburban Ford of Waterford. This role is a key driver of performance, culture, and customer experience.Why Join Our Team?So why should you grow your career with Lithia & Driveway? We don't just offer jobs—we offer career paths. Our culture is rooted in values like earning customers for life, improving constantly, and taking ownership of results.At Lithia & Driveway, you'll find:Real opportunities for advancement across a national networkLeadership development and training through our internal learning programsA high-performance culture that recognizes and rewards resultsThe ability to influence store success and shape your teamWhat You'll DoSales Process ManagementEnsure vehicles sales goals are attained by holding Sales Manager and Sales Representatives accountable to Lithia sales process and customer experience.Manage daily activity of Sales Managers and sales staff using the daily work plan in LSMS to ensure sales volume and productivity goals are met.Ensure Sales Managers are engaging directly with the customer. When there isn't enough Sales Management coverage, GSM engages directly with customer.Walk lot everyday with sales team to ensure knowledge of vehicle pricing and excellent condition of inventory, advertising, banners and area grounds.Sales Staff Recruiting, Training and DevelopmentTrain Sales Managers and sales staff daily using meeting-in-a-box, role-play, storyboards, product demonstrations and product quizzes to ensure all are well versed in the sales process and manufacturer product knowledge.Develop effective sales staff by communicating expected performance standards, monitoring performance, identifying development needs, coaching and mentoring.Customer EngagementEnsure all customers greeted promptly in a professionally and friendly manner.Address and resolve escalated customer concerns promptly and professionally.Assist Sales Representatives with customers when needed in order to ensure sale of vehicle.Remain aware of all customers on lot and ensure their customer buying experience is progressing as expected.Administrative DutiesPrepare and communicate work schedules for all sales related staff.Complete all month-end procedures accurately and on time.Participate in store meetings including, but not limited to, Sales Receivables, Save-a-Deal and Store Manager meetings.Track ad sourcing by communicating with customers to identify what brought them to the store.What You'll Bring5+ years of automotive sales leadership experience, with at least 2+ years as a Sr. Sales Manager or GSM in a franchise dealershipProven track record of meeting/exceeding sales targets and profitability goalsStrong knowledge of OEM processes, inventory management, and dealership financialsExperience with dealership management systems (e.g., CDK, Reynolds & Reynolds) and CRM toolsSolid understanding of F&I processes and compliance regulations in the U.S.Experience with digital retailing and omnichannel sales strategiesOEM certification or leadership training programs, Ford being preferredAcceptable driving record and a valid driver's license in your state of residence.Total RewardsWe offer a comprehensive benefits package designed to support you and your family, including:Competitive payMedical, Dental and Vision PlansPaid Holidays & PTOShort and Long-Term DisabilityPaid Life Insurance401(k) Retirement PlanEmployee Stock Purchase PlanLithia Learning CenterVehicle Purchase DiscountsWellness ProgramsAdditional information about our Total Rewards benefits can be reviewed on our careers site at www.totalrewards.lithiadriveway.com.About UsAt Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We've built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.High School graduate or equivalent, 18 years or older required. We are a drug-free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.