General Sales Manager

Confidential; Jacksonville (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Confidential is seeking a Sales Leader who loves the showroom floor, taking T.O.s, and actively coaching the team to success. If you are passionate about developing raw talent, we want to talk to you.

The role centers on hands-on leadership, daily coaching, data-driven decision making, and optimizing CRM and incentives to grow profitability. You will partner with F&I and management to drive performance and customer outcomes.

Qualifications

• 5+ years in automotive dealership sales, with proven leadership experience.
• Experience as Sales Manager or GSM managing a team and hitting KPIs.
• Strong ability to coach, mentor, and develop talent on the showroom floor.

Responsibilities

• Lead showroom floor performance and model best practices.
• Conduct daily one-on-ones and live role-plays for team development.
• Analyze 30/60/90-day trends to adjust floor strategy and close more deals.
• Oversee CRM funnel and manufacturer incentives to maximize gross.

Skills

Player-coach leadership

Talent coaching

Data-driven decisions

CRM & sales process

Tools

CRM software

Job description

Growing Dealership looking for a Sales Leader who loves being on the showroom floor, taking T.O.s, and actively coaching the team to success. If you are passionate about developing raw talent, we want to talk to you!

What You’ll Do

As our Sales Leader, you will be the engine of our sales floor. You are a player-coach whose primary goal is elevating the people around you.

• In-the-Trenches Leadership: You will be highly visible on the floor, working deals side-by-side with your sales team, engaging directly with customers, and actively driving the daily energy of the showroom.
• Relentless Talent Coaching: Transform potential into high performance. You will conduct daily one-on-ones, live role-play scenarios, and provide real-time, constructive feedback to continuously elevate the skills of our sales staff.
• Drive the Numbers: Use daily quantitative analysis and 30/60/90-day trend tracking to pinpoint skill gaps, pivot floor strategies, and maximize opportunities.
• Optimize Operations: Oversee manufacturer reporting portals (including RDR submissions), maximize manufacturer incentives, and streamline the CRM funnel from lead to delivery.
• Maximize Profitability: Work closely with the F&I department and accurately appraise trade-ins to build a healthy used car inventory and maximize total dealership gross.

What We’re Looking For

• A True Player-Coach: You love the art of the sale just as much as you love teaching it to others. You are patient, motivating, and know how to get the best out of different personality types.
• Experience: 5+ years of automotive dealership experience, with proven success in a Sales Manager or GSM role.
• Analytical Mindset: You make decisions based on data, not just gut feelings. You know how to read financial trends and adapt quickly.
• Process-Driven Accountability: You know how to hold a team accountable to KPIs in a supportive, structured way.

Ready to Lead?

EEOC Statement:

We provide equal employment opportunity to all qualified persons without regard to race, color, religion, national origin, sex, age or any other consideration prohibited by law. This policy extends to all aspects of employment, including recruitment, hiring, training, promotion, transfer, compensation, benefits and termination.